The Most Important Part - Working on Your Salescopy
You may want to spend 1 to 2 days and read Dan Kennedy's book the Ultimate Salesletter. When you have the foundations of sales copywriting, it will allow you to earn so much more passive income in less time.
You can save YEARS of time wasted in not getting results.
This is important.
Here are a couple of important things to keep in mind when writing your salescopy, use this as a checklist, score yourself against this checklist. The bigger you score the better. The smaller your score, the more it may block your results.
Your Copywriting Checklist
Here's the list:
1. Is this a topic I am passionate in?
2. Is this a topic I am an expert in and have years of experience in it OR is it something I want to build an expertise in?
3. Is it written so that a fifth grade elementary school student can understand it?
4. Are there any technical terms on it that I need to simplify?
5. If there are any technical terms, have I explained in plain English what it means. Whenever I say a technical term, I explain more by saying... "That means..."
6. Have I spent at least as much time researching about my market as writing my salescopy?
7. Do I know the target markets fears, angers, frustrations, dreams and aspirations, what keeps them up awake at night, the nightmare stories in this niche?
8. Have I read at least 10 of the most successful salescopies ever written in my niche?
9. Have I used testimonials on my site?
10. Are the testimonials I use relevant to my message?
Does it support the message I want to communicate?
11. Am I making a commitment to getting more and more testimonials?
12. Have I removed adjectives, decorative words. Are my sentences longer than they need to be?
13. Have I used power words instead of adjectives?
14. Have I used words that appeal to the five senses of sight, touch, taste, smell, hearing.
15. When someone reads my salescopy, does it generate the emotions that I want it to generate? Fears. Angers. Frustrations. Dreams and Aspirations.
16. Is there anything in the salescopy that prevents the reader from having a smooth read?
17. Have I assumed something on the salescopy that the reader may not relate to? Does the reader want to say "me too" or does the reader say "so what?"
18. Am I asking for action too fast and sounding too much like a newbie salesman saying BUY NOW or am I taking small elegant steps of educating the reader slowly
a. from "read more"...
b. scroll down...
c. learn more...
d. get our free report
e. to "you may need this [product] because..."
19. Have I listed my features of the product? i.e. 3000 RPMs
20. For each feature have I listed the benefits to the reader? i.e. 3000 RPMs means it does the work twice as fast, saves you time so you can watch TV
21. Are there any features that I haven't explained the benefits to them yet?
22. Does your headline contain a benefit?
23. Does your headline answer WHY THE READER SHOULD READ THIS?
24. Does your first few sentences answer WHY THE READER SHOULD READ THIS?
25. Have you given more reasons on WHY THE READER SHOULD READ THIS all throughout your salescopy?
26. Does your salescopy answer WHAT IS IT ABOUT?
27. Does your salescopy answer HOW DOES IT WORK?
28. Does your salescopy answer WHAT IF I TAKE ACTION IMMEDIATELY what good will happen o the reader?
29. Does your salescopy answer WHAT IF I DON'T TAKE ACTION IMMEDIEATLY what bad thing might happen?
30. Have I placed urgency in it? Limited time? Limited quantity?
Recent Comments
6
Add to your list - Make sure if you use jargon explain it in plain English or if you use acronyms put in the full description first followed by the acronym in brackets.
Thank You, Keye. A very nice series of money making steps! I had no idea what quality content really was till now!
Thank you for this list Keye. It is a list I will copy and implement some of them. the one the stood out for me was 23. Does the headline answer why the reader should read this. The headline should impact on the reader as it is the first piece of the article they see. If it is wishie washy your unlikely to catch the readers attention they will bypass your article to something with a more punchy headline result lost revenue.