7 Steps on How to Make Money from Passive Income Websites: Part 2
4. If there is only one skill you can learn, it should be how to persuade people through writing - that means how to do sales copywriting. It is a process that you can learn in a day or two. Once you learn it, that's all you need. The book I use is Dan Kennedy's "The Ultimate Sales Letter"
The good news is, you don't need perfect grammar and spelling to be a good copywriter. Copywriting is farther from writing and closer to sales and psychology.
5. Focus on innovation and marketing. The father of management Peter Drucker once said "There are only two things in business, INNOVATION and MARKETING". This book provides all the innovation you will need to get from $0 to $10,000 per month. But you will need the copywriting (written marketing) skills. Similarly, in a survey of how self-made millionaires spend their time they found that the average of self made millionaires is that 65% spend their time marketing, 25% on the product, 10% in operations. In the online world, that 65% of marketing will be your copywriting, and the 10% in operations refers to the technical tasks that you do - like coding, doing SEO for yourself, doing stuff others can do yourself.
The good news is, even if you don't have a background in marketng and sales, you can learn copywriting much easier. The beauty of it is, once you've written your sales letter it works for you again and again.
Make no mistake - your website is not the one making money for you, it is your sales letter and your series of email autoresponders.
Forget about spending a lot of time building a website.
Forget about spending a lot of time building links and trying to drive traffic with no results.
If you follow the system, traffic will come to you! Why? Because Google loves the system, Google rewards the system, because the system has all things they want about a website.
Google can't distinguish very well whether or not your copy is good. However, if you write good copy, people will stay on your site. See, Google likes it when people stay on your site. Google likes it when people stay longer. Do what Google likes. Follow the system.
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Thanks for this post!