Email Marketing When Done Right Will Help Grow Your Business

7.3K followers

7 years ago

Still not sure if email marketing is a good idea? Take a look at these facts:

Almost ⅓ of customers actually prefer to receive communication from
brands via their email over any other marketing channel (including social
media and print ads)

Sixty-six percent of consumers have made a purchase as a direct result
of viewing an email.

Email marketing delivers a return of 4,300 percent, which means that
for every dollar you spend on email, you can earn $43.

You probably already realize the success of your business relies on your
ability to connect with people and encourage them to buy your product or
service. When you use email marketing to help achieve that goal, you
gain an opportunity to connect with people right where they are, build
relationships, establish trust, prove your value and lead them to take
action when they’re ready. In this case, action translates to sales for
your business.

Here are some details on how email marketing helps grow your business:

1. Turn Your Web Site Visitors In To Customers.

Launching a website is a huge milestone for any new entrepreneur or
small business owner. Once you have the site built, you start driving
traffic to the site via advertising, social media, etc…

As a result, you may receive a couple hundred visitors a day, but
where are the sales?

This is an area where email marketing can help.

By adding a sign-up form to your website or blog’s homepage you can
collect the email addresses from your visitors. As you communicate
and show the value of your business over time in the emails you send
them, you are able to build and develop those relationships so that
when people are ready to make a purchase, they go to you instead
of a competitor.

2. Grow Your Potential Customer Base … even without your web site.

Do you have a brick and mortar business? Do you attend networking
events and conferences where you meet potential customers? Make
it easy for folks to join your lists. It can be as simple as having them
put their name and email address on a notepad you have available,
dropping their business card in a box as part of a giveaway, etc…
I still recommend having a simple website with a sign-up form.

Building your list this way gives you even more opportunities to attract
new customers and increase your reach.

3. Increase Web Site Traffic By Sharing New Content.

Email marketing is a great way to have traffic return to your web site.
The subscribers are already interested in what you have to offer.
That is why they joined your list. Create or identify content that your
subscribers may find helpful and include an invitation for them to pick
up some new tips, learn more, or just check out your products/services.

This helps you keep you and your brand in front of your prospects,
giving them yet another reason to do business with you instead of
your competitors.

1.Increase Sales of Your Products or Services.

Beyond sending emails with new content published on your website,
you can also use email marketing to promote new products, sales, or
promotions.

Did you know 98 percent of people check their email every single day?
With so many people frequently checking their inbox, it really just
makes sense to get urgent information out to your audience.

You can influence your subscribers to take action by creating enticing
subject lines with the promotion discount, or emphasize urgency by
showing how much time is left for the sale.

2.Build Customer Loyalty, Build The Relationship.

More than just a way to acquire new customers and increase sales,
email marketing can also be a powerful tool for creating customer loyalty.
Highlight customer success stories or share user-generated content
like social posts and images to reinforce how much you care about
your individual fans. Look for opportunities to share outstanding posts,
tweets, and comments about your service or the results your customers
are experiencing.