What About Facebook Ads?
Published on June 3, 2016
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Hey Everyone,
Just wanted to ask if someone is using FB ads to promote a business.
Let me share with you my personal experience for all those who want to start a PPC campaign.
What About Facebook Ads?
Pros of FB:
- Easy to Set up
- Lets you use more text vs. the competition (Bing, Adwords,etc)
- You can use images and videos
- CPC (Cost Per Click) is far more cheaper than Bing and Adwords. This provides a lot of traffic to your website.
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BUT... these are the Cons:
- Ads Approval may take a little longer than other PPC companies
- Click quality is very poor (in my experience). I checked with a Heatmap tool (tracks hits in a website) and a Content analysis tool (track how much people read on a specific article) and I found out that not even the first line was read. Check below image:
If you notice, 100% of the clicks left the page without even reading.
After this, I decided to stop promoting articles with FB ads. I currently use FB to promote my FB page or to get likes for my posts.
I will keep on focusing in BING ADS which provide really great quality traffic. If you need to know how to set up a Bing ads campaign check out the step by step guide provided by Kyle:
https://my.wealthyaffiliate.com/training/bing-yaho...
Share your experience here! Maybe there is somebody having results :)
Kevin
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