That’s such a relatable experience — getting rejected for saying what you think they want to hear can definitely be confusing. It does sound like they’re looking for more lifestyle or project-based content, maybe blogs that show how people use or create items for Etsy, rather than sites that focus mainly on recommending or listing products. On a side note, if you’re into curated accessory content, I’ve recently come across some stunning handmade designs at https://grandiani.com/collections/pearl-earrings drop earrings collection — really elegant and thoughtfully crafted pieces. Hope you get clarity soon and don’t let it discourage you!

I know a two people who sell on Etsy. They have their own products. One makes custom jewelry and the other pottery. I had at one time applied to be an affiliate and was rejected. I help out my friend by putting her link to jewelry on my site.