WA Affiliate Bootcamp - R&D - Investigating The Website Silo Technique

byKaseDean

117 followers

10 years ago

In addition to Kyle's guidance on building a solid future-thinking framework for our website content, I have spent the last day reading up on and implementing Silos (Optimised Website Information Structure) on a "development version" of my site.

In essence this means that I have:

1. I defined and created "Silo" Landing Pages based on my site's keyword

For example:

Site Keyword is Jellybeans

Silo Landing Pages would be: Red Jelly Beans, Yellow Jelly Beans, Green Jelly Beans etc

2. I created and setup categories to ensure that posts are nested correctly under each Silo Landing Page and show up properly in the URL.

This included redirecting the normal category/archive pages to the related silo landing pages.

The desired effect is: domain.com/yellow-jellybeans/what-is-a-yellow-jellybean

This also included the use of a plugin called WPSilo. Learn more and download the plugin here: http://wpsilos.com/

3. I then design a silo landing page template to include:

a header with silo description, 2 sticky post, related posts and an opt-in to a relevant lead magnet (e.g. best online stores to buy jellybeans)

4. I finally customised the blog post page to add navigation to the sidebar that relates only to the current silo.

For example:

Navigation

- Silo Homepage (e.g. Yellow Jellybeans)

Recent Posts

- Yellow Jellybeans Post 1

- Yellow Jellybeans Post 2

- Yellow Jellybeans Post 3

- Yellow Jellybeans Post 4

The sidebar also includes the same opt-in to a relevant lead magnet (e.g. best online stores to buy jellybeans) from step 3.

Depending on your geek level (mine is medium :-), this may or may not make sense.

Please do not hesitate to ask any questions that you have if this post has interested you and I will try and answer you as best as I can.

The overall idea of all this is too ensure that my niche blog is structured for user experience and SEO.

I plan to make a tutorial on all this as soon as I can, but you can read more on the techniques and methodology that I used via the following links.

Reference material:

HOW TO CREATE A SILO STRUCTURE IN WORDPRESS

http://scratch99.com/wordpress/wp-seo/siloing/

How to create a website silo structure (advanced web design)

Free Wordpress Silo Plugin

***The following link is from a WA Community Member - elusian: https://my.wealthyaffiliate.com/elusian. I found the original info here: https://my.wealthyaffiliate.com/elusian/blog/how-t...***

How to Silo Your Blog for Better SEO

http://www.catstechtalk.com/how-to-blog/blog-hosti...

I hope to update you on my experience in due course and create a detailed (video) tutorial as soon as possible.

I hope that you have found this information useful.