Where should we hang out ?
I was recently listening to a YouTube video about marketing to our customers and a number of important points were made, that I would like to share with you.
When we are writing content within our chosen niche, it is important that we understand the main issues and concerns that our relevant within that niche. What are the pain points for our customers?
This is an important point to consider because we want our content to provide value and at the same time we want to build authority via the articles produced and the information we are able to share.
To answer this question, we need to find out where our potential customers are hanging out and to participate within these groups. I have made it my priority to join forums and Facebook groups within my niche, in order to engage with people, provide information and value and to eventually link back to my website.
Another surprising thing I found, was being a part of these groups has given great ideas for producing new content. By looking at some the questions being raised and comments people make, has provided with great ideas, that I think people would be interested to read about. You can also verify this, by using Jaaxy to checking monthly searches and how competitive it is.
I think this strategy will prove to be productive and will pay dividends in due season.
I hope this short blog has given you some ‘food for thought’.
I would appreciate comments and other ideas that have helped to build traffic to your websites.