Another reason to create your own product

byjrmcd1

177 followers

8 years ago

Sell The Rights To Your Product

If you have your own product, you can sell:

• resell rights,
• master resell rights,
• private label rights

For your own products, you can sell the rights as above to your customers to resell to their customers or even give them the rights to change the product and call it their own.

Offering rights to a product gives your product a much greater perceived value to your customer, and without really doing anything you can turn one product into four!!!

You have the product itself, then the resell rights, then the master resell rights, and the private label rights, and all of these can be offered at a different price entry to your product.

The beauty with this is that you can sell the rights at a far greater price than the original single price offered for the product.

If you create your own product and offer rights it opens many new opportunities and potential to make a substantial income on the internet. You can offer OTO's and attract a higher yield to attract affiliates who can promote your products, build your list, and build your business.

The difference between these rights can be a little confusing and the terms appear similar however, they aren’t. Look at the differences below:

Resell Rights (RR)

If you purchase a product that comes with resell rights, you have the right to resell the product ‘as is' in conjunction with the terms and conditions of the license that came with the product.

Usually this means that you are not allowed to alter, edit, or in any way change the product, and you may not claim it as being your own.

However be sure to check the license, there may be some specific rule in your license as they are not all the same. For example, some products are not allowed to be given away, or offered for free on membership websites to entice people to join. Another license may allow you to do whatever you want so be careful and stick within the rules, it can get expensive if you don’t.

Master Resell Rights(MRR)

There is one big difference between resell rights and master resell rights. Resell rights allow you the right to resell the product only.
Master Resell Rights allow you to resell the product along with the resell rights license.

This is a powerful combination for potential buyers who make a living selling products. Having the master resell rights license adds value to the product, a purchaser can sell the MRR product at a higher value, the purchaser has the ability to then on sell the product to somebody else.

As with resell rights, make sure to look closely at the license that comes with the product. There may be limitations about what you can do with the product.

Private Label Rights (PLR)

This is considered the top level of all “Product Rights” and the one to get.

Known as PLR, you usually have the rights to:

• edit,
• alter,
• revise,
• change the product as you like
• claim authorship or originator
• adding your own name or company name on the product
• change paragraph order,
• sentence structure,
• insert other paragraphs,
• change graphics,
• change ads,
• do whatever you want to the product.
• break the product down into several different products,
• change sales materials,
• don’t do anything and promote it purely as your own.

Private Label Rights can save a lot of time, money, energy and hard work creating new products, hence great value for other people to use.

Private Label Rights products usually come with marketing materials that you can change to suit your needs, and they often come with a fully functional website, sales copy, articles and autoresponder series, but is not essential.

This is by far the best package for re-users to get hold of, but should be offered at a much higher price than the original product, and other rights products.

As with all rights products there are restrictions with selling the PLR rights. You have the rights to sell the resell rights and the master resell rights but not the private label rights.

You need to ensure that you supply an easily understood license document with your download when you sell the rights to any of your products.

Developer Rights

There is another level and this is targeted at the developer who can use the product to enhance their customers businesses.

This is generally called Developer Rights and usually allows the developer to add the product to a clients business site, for example a plugin developed for some kind of website enhancement maybe purchased by a developer and used on their clients websites.

Conclusion

Having your own product is by far the best option for any internet business, consider this option carefully and act if you can.

Rights to a product can only be used if you have a digital product, an eBook, report or software etc.

If you have a product to sell you are in the box seat, so think it through and act now.