What is the Intention of your Business?
If you ask anybody who has a business this question you probably get this answer: Make Money.
A lot of times they add: Of course.
It is the most common rule of business philosophy, but is it the right intention for your business to start with.
The word intention is defined as an aim that guides action. You could flip this around and say that all past actions were preceded by an intention. So if your intention is to make money than your actions will be the outcome of that intention.
Now what is the intention of the visitor and potential customer of your website? It is most certainly not to give you his money. He is looking for an answer to his problem or a solution for his pain or need.
It is obvious that your intention and the intention of your visitor don't match. Therefore, it should be your aim to make your visitor`s life better. Here at WA we have a community based on helping each other the best we can and wherever we can. All we have to do is copy this mindset to whatever business we are building outside WA.
Before you make a post on your website ask yourself this question: How can I make my reader`s life better?. If you have this intention your action will reflect this intention.
Now I see a lot of question on WA, specially from newbies, about how to put banner, ads or an Amazon- store on their website. They have three pages up , and now it is time for the monetization part to add to their website. The result is a website with practically no content, looking like an advertising board screaming only one thing: Give me your money ( I need it).
Oke, at some point in time we want to make money from our business.
What do you think is the best way to implement the monetisation part, and at what stage of our business?
Is it even better to put the "make money" part in the fridge, and see how things work out?
Will the money come naturally over time?