Agreed. If you think back to the time where 'savvy' webmasters only had to fill up their meta keyword data in order to rank for those chosen keywords, nothing else mattered to get rankings! How the internet survived back then who knows!? The thing of it is, search engine technology back then were dinosaurs, and if you really think about it they are still quite primitive in perspective to what they try to accomplish which is bringing quality relevant content to the user. It is interesting to consider that it really is an evolving process on different fronts, one is the search engines task of bringing quality search results to their user, to do this they need to continually improve their knowledge, technology and ability to do so. When people start understanding how to manipulate SERPS to rank their content without regard to relevant user experience the quality of the SERPS does go down, searchers become unhappy, the search engine being the business that it is needs to adjust its search algorithm to increase its search quality. This has happened many times over and has been called many names from Florida to Penguin, ( for a brief history of Google updates see "http://searchenginewatch.com/article/2163436/How-Google-Names-Its-Algorithm-Updates-Products" ). People who want to be the most successful must understand both sides, "best seo practices" together with the science/art of marketing and offering worthwhile user experience. Maybe I should make an info-graphic about best seo practices.....oops.. info-graphics I hear they are currently scrutinized and possibly will be link devalued according to Matt Cutts. No I'm serious! Links placed inside Info-graphics are in contention of being abused because the link in it is not readily identifiable and often is abused with unrelated content. Perhaps the evolution and technology for search engines to perceive content value, relevance and quality in a equal and diverse way will grow beyond the simple work around updates and Google dances that are needed because of abused seo factors that periodically dominate SERPS. I really like the fact that WA does stress content creation based on quality, originality and relevancy, but I would also like to see some sort of WA seo shop for beginners, intermediates and advance to foster these "best seo practices" as well. I can't believe I just noticed Kyles reply two months later! ......" Its all about offering and delivering a useful goods/service to others! Everything else are just details!"