Funnel Marketing - The Structure

byJonah-Love

1.2K followers

Updated 4 years ago

Opt-In Offer

Welcome to the Opt-In from where you have offered your customers that have hit your opt-In or subscription page and allowed to you have their email and name from where you trigger your email system off. This is where the fun starts and you offer a free product that you have designed around your whole business so that they will purchase from you and follow your blog or website and want to hear more about what’s on offer. Therefore the authority page is so important to get the ball rolling for you as it your customers first port of entry and allows them to get to know you, your product and what it’s all about to get your well designed and treasured free opt-in. You will notice by the diagram above that you must think about remarketing your offers to the emails of customers you have from your Opt-In marketing campaign so each time a customer does not purchase from each offer you re-market the offer. Look at the diagram above it explains where to remarket your leads to get sales.

At this point you’re going to need another welcome or landing page for your Micro-Offer from where you will be making enough money to claw back some of your advertising money from your 0pt-in and what it costs you to get things up and going but this will be your time to start earning money if all goes well.

Micro Offer

Your Micro Offer comes after you Opt-In and is something that you charge for but not as much as the main product (The Core Offer) and it can be something in the terms of In-depth eBook or various courses that you may have created for your customers such as videos and presentations. You can create whatever you want if the price is not to high and you’re getting lots of leads from your Opt-In. Your email subscription at this point should be setup like this. When someone goes to reads your authority, they read it and take note and hopefully are really interested in your free material from the opt-n and they have left their email they are inside your sales funnel.

From your authority you should have a subscribe button to your Opt-in that leads to an online store where your customers can download the free material which is sent to their email and once they have done that an automatic email goes out for them to visit your store to buy your Micro-Offer which as mentioned should be around £20 not much more than that. Then after around a few weeks you send another automated message to your audience and customers to buy the core offer.

Core Offer

At this point customers are inside your funnel and may have done the following opted in then followed your next email to buy the micro offer then they are sent another email to visit your core offer and purchase that as a more in depth product that can be a full training course such as this that your reading now or some really updated videos, presentations and eBooks or if you’re selling a hard copy or physical product you send them the product to a mailing address taken from the signup form in the checkout.

The core offer can be more expensive but at a value you feel the customers can afford making it a fair deal and affordable and enough to begin to make a great business for yourself. A core offer can be anything from £30 upwards which is a little higher than the micro offer’s bae line reason being you would have put a lot of work into the core offer to make your business excellent allowing customers to return for the next offer which is called the continuity offer

Continuity Offer

Your continuity offer is a real money spinner for your campaign from where you get customers to subscribe each month to content you have created to reach their inbox for download each month so customers can pay each month for you content.

Your product or content must be impressive to keep customers on board for paying you each month for the content. If you so wish you can put a timeline on the continuity such as 6 months for them to receive your training. You can arrange this by setting up a campaign like I have done with Mailchimp and have continuity emails go out at time of customers subscription for customer to download your product or order it from your online store.

This works when you have lead customers through your funnel from authority > opt-in > micro offer > core offer and continuity, so send them an email for them to except your continuity. If your whole system runs smoothly with all your material set out in order of purchase and emails for the campaign to reach your customers at the right time, there is no reason why customers can’t buy your continuity if for example like your offer overall.