Pinterest Update for My WA Friends, Last 30 Days

byJohnMaluth

519 followers

2 days ago

I checked my Pinterest analytics for the last 30 days and I am seeing a real drop across almost everything. I do not fully know the cause yet, but the numbers are clear.

Impressions: 48.54k, down 27%
Engagements: 1.62k, down 52%
Outbound clicks: 28, down 26%
Saves: 219, down 26%
Total audience: 37.48k, down 21%
Engaged audience: 1.28k, down 49%

Pinterest stats by 1st February, 2026

What worries me most is the steep fall in engagements and engaged audience. That usually means people are seeing pins less, reacting less, or both.

One possible reason is my change in “ideal reader.” I was writing more for pro-humanity themes, then I started steering harder into digital nomad topics. If Pinterest had already learned who my content was for, and I suddenly changed direction, it might have confused the system and also confused the audience. The old crowd may not engage as much, while the new crowd has not found me yet. That can create a temporary dip.

But I do not want to jump to conclusions. These drops can happen for many reasons that have nothing to do with WA training “not working.”

If your stats are dropping, please do not panic and do not quit too early. Treat it like troubleshooting a website. Check the basics before you blame the whole platform or your whole strategy.

Here are the checks I am doing on my side, and maybe you can do the same.

1. Look at your date ranges. Compare the last 30 days with the previous 30 days, not with your best month ever.
2. Check whether your top pins changed. Are the pins that used to carry your reach still getting impressions, or did new pins take over.
3. Check if your link clicks dropped because the pins are getting fewer saves, or because the outbound link is weaker, slower, or less relevant.
4. Check your content shift. If you changed niche, topics, or even the tone of your pins, you might need a transition period where you publish content that bridges both audiences.
5. Check your keywords. A small shift in keywords can move you into a different search pool. If the keyword pool is too broad, your pins get shown but not clicked. If it is too narrow, they might not get shown enough.
6. Check pin freshness. Pinterest can reward consistent publishing, new pin designs, and clear titles. Old pins can still work, but often they need refresh.
7. Check your landing pages. If a page loads slowly, has popups, or looks different from the pin promise, people bounce, and that can reduce future distribution.
8. Check account health. If you suddenly pin a lot, use repeated designs, or post many near-duplicate pins, you might get reduced reach for a while.

For WA members, here is the bigger point. WA training teaches skill building, publishing, and staying consistent long enough to see patterns. Drops are part of the game on every platform. A drop is not a verdict. It is a signal to inspect what changed, what is still working, and what needs adjustment.

If you want, share your own last-30-day Pinterest numbers in the comments, and tell us what changed recently in your niche, your pin style, or your posting habits. Are you seeing similar drops, or are you growing right now?

John