Freebie = Email = Offer: A Simple WA Funnel

byJohnMaluth

519 followers

3 weeks ago

At weddings in South Sudan, the flow is always the same. First, the welcome drinks. Then, the meal. Finally, the dance floor. You don’t skip steps; nobody would let you walk in and start dancing before eating. Or is it dancing first and eating last? I think you get the point. It differs from community to the other.

Online business works the same way. You don’t shove an affiliate link in someone’s face and expect them to click. You guide them gently: Freebie → Email → Offer.

This is the funnel that works; not because it tricks people, but because it respects them.

Step 1: The Freebie (Welcome Drink)

When guests arrive at a wedding, they get juice or soda. Something free, something refreshing. That’s how you start your funnel; with a freebie.

Examples:

• A short guide (“10 SEO Mistakes to Avoid”)
• A checklist (“Blog Launch Starter Pack”)
• A free course (one or two lessons)

The freebie says, “Welcome. I value you.” And people respond by giving you their email in return.

Step 2: The Email (The Meal)

Nobody stays for long if you only serve juice. They came for the main dish.

Emails are your main dish. They’re where you build trust, share stories, teach, and connect. Instead of random sales pitches, think of emails as conversations:

• Tell a quick story (personal works best)
• Share a tip or lesson
• Naturally tie it back to a tool, service, or opportunity

This is where people get to know you, your values, and your style. Just like a meal, it’s about nourishment.

Step 3: The Offer (The Dance Floor)

Finally, after the drinks and food, it’s time for the fun; the big celebration.

That’s your offer. At this point, your readers aren’t strangers. They’ve tasted your freebie, shared meals through your emails, and now they trust you.

So when you recommend WA, an SEO tool, or any affiliate product, it feels natural. You’re not dragging them to the dance floor; you’re inviting them to join a celebration they already want to be part of.

My First Funnel Win

When I built my first funnel, I offered a simple PDF: “5 Steps to Start Blogging in Africa.” People signed up. I emailed them tips, one story at a time. Later, when I recommended WA as a place to learn more, they clicked.

Not because of the link, but because of the journey.

Why This Works

People buy from those they trust. A funnel builds that trust step by step.

• Freebie: Gives value upfront.
• Email: Builds connection and authority.
• Offer: Feels like the natural next step.

Just like a wedding flow, it’s simple, human, and expected.

🔥 Pro Tip: Don’t overcomplicate funnels. One freebie, a handful of genuine emails, and a clear offer is all you need. Focus less on fancy tools and more on authentic connection.

Because in the end, a funnel isn’t about tricking people; it’s about welcoming them, feeding them, and inviting them to celebrate with you.