I’m speaking at Affiliate Summit West

I’m honored to be speaking later this month at the Affiliate Summit West conference in Las Vegas. I’m actually leading one panel and participating in a second one.

The next Affiliate Summit takes place Jan. 23-25 in Las Vegas. About 5,000 people from all aspects of the business attend. This includes all the major and many of the smaller networks, advertisers, agencies (who manage affiliate programs), technology vendors and more.

Both of my sessions are on Tuesday, Jan 24th.

First, I’m leading the panel entitled “Play Your Best Hand: 6 Tips for Winning in Affiliate Marketing”. My fellow panelists include Mike Allen, owner of the Businesswright agency. Mike was previously a full-time affiliate and won the prestigious Pinnacle Award from Affiliate Summit as Affiliate of the Year. Our other panelist is John LoBrutto, Head of Affiliate Marketing at GetResponse.com. I know many WA members use GetResponse for their email services.

Our topic is the basics of affiliate marketing – choosing the right merchants, optimizing conversion, leveraging the best tools to help your site grow, etc. We’ve spoken together several times before, so I know we’ll have a lively, informative discussion.

Later that day, I’m representing Awin and ShareASale on a panel discussing “The $9 Billion Report: Insights from the PMA’s US Industry Survey.” (The PMA is the Performance Marketing Association, the industry association for affiliate marketing in the US. I’m on the Board of Directors.) Tricia Mayer, Executive Director of the PMA, will lead the discussion.

We’ve got an excellent panel here:

• Debbi Dougherty, Rakuten
• Sandrine Thompson, CJ
• Choots Humphries, LinkConnector
• Charlie Calabrese, Partnerize

The PMA sponsored a survey which collected information about the industry from all the top networks which shows that:

• Total industry annual spending exceeded $9 Billion, an increase of 47% over the 2018 estimate of $6.2 billion.
• Each dollar investment in affiliate marketing drove $12 in e-commerce contributions
• Content publishers (what we’re learning at WA) captured 15% of the market share

You can get a free copy of the Survey here.

If you are attending ASW23, please reach out so we can meet! Awin and ShareASale are the global sponsors of the event, and are also hosting the Coffee Lounge, so I’ll be glad to buy you a latte!

See you in Vegas!