Favicon, Logo, or Brand?

15
1.3K followers

Hi my wonderful and helpful WA family,

I seem to be rather confused by the three terms in the title of this post. I've tried looking them up; but it seems to confuse me more.

I know that favicon is short for favorite icon; and I know that icons must be a very simple design. I know they should be 16 x 16 pixels in size; but I was not able to understand much else about them. Do I really need a favicon for my site? What exactly does it do?



I think I need a logo; and I have been looking into that. I found an article that gave me 14 reasons I need a logo. Here they are:

To look “bigger” and “established.”

To increase your chance of earning venture capital or of selling a business

To increase your chance of earning venture capital or of selling a business

To brand yourself

To convey that you are reputable

To give clients a sense of stability

To be more memorable

To explain your company name.

To endear your company name to your clients

To explain an unusual line of business

To differentiate you from your competition

To stand out in your field

To comply with expectations

To show your commitment

These benefits will boost your business and your confidence, so consider developing a logo and identity as soon as possible.

Read more here:

https://www.allbusiness.com/14-reasons-you-need-a-...





I'm convinced I need a logo; so I'm on an active search for something I like.


My questions are: Do I really need a favicon? Does my logo need to explain my current site, or should it be something I can use for future sites? Is a logo the same as a brand, or can your logo be your brand?



I found this information about brands:

The objectives that a good brand will achieve include:

  • Clearly, delivers the message
  • Confirms your credibility
  • Emotionally connects your target prospects with your product and or service.
  • Motivates the buyer to buy
  • Creates User Loyalty

Read more here:

https://www.thebalance.com/why-is-branding-importa...

All good reasons to want a brand, too. But the terms logo and brand blur in my mind and add to my confusion.

So dear readers, do I want a logo, or a brand, or could they be one in the same?

I know that many of you already have one, or perhaps all three of these on your site; so your knowledge of them is far beyond mine. That is why I am asking my WA family; who holds a wealth of knowledge that I would like to tap to better understand these three illusive terms.

Remember, if you have the answers, please put them in "logo for dummies" terms; because if you make it too complicated I will become even more confused; possibly leading to me despairing of ever understanding these terms. Lol.

Thank you for your time. Help me in comments, if you have a clear understanding of these terms.

I hope you have a wonderful and productive week.!


At your service,

Jeannie



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Recent Comments

57

I think you understand favicon, it usually sits in the tab and identifies your website.

Branding is what they do to Bullettes so everyone knows which farmer owns which Bullette.

A logo is a more detailed brand. Usually with a slogan.

At the end of the day, all three can be the same thing if you work it cleverly like McDonald's just have the letter 'M'

My favicon is a picture of me.

I don't like that kind of branding!! Ouch. I want to be able to use my logo for other future sites, so I don't want it to be exclusively for the retirement sight. I was thinking that if I came up with a logo then I could just add company name or letters to it for each site. If I ever get around to getting what I want.

Maybe you could work on a design that would work as a ring on your finger? Then you could seal your envelopes with wax and your ring seal?

That sounds like the old Victorian kings and queens. Maybe that should be for Queen Veronica. Lol. I am thinking of a dove. I think they are pretty and they symbolize peace and the Holy Spirit.

Excellent choice. You need to make yours unique, Queen Jeannie. I will kiss your ring your highness.

Veronica is the Queen because she's from Queens. Lol. She calls me Lady Jean; because she thought I was English. But I'm from PA which is close to NY.

I might have to draw my own design. :(

I watched coming to America with Eddie Murphy. You can still be a Queen.

We have a whole state called Queensland in Australia.

I'd rather be a princess. Lol. If I be queen do I have to move to Queensland?

You would never be cold there, Queensland has a very hot climate.

Sounds perfect. I hate being cold. (Of course, I hate being too hot too). Lol.

We'll make sure you have an air conditioner in your palace.

Who is going to build my palace? I'm not very good at carpentry; but I can paint. I like decorating too. And since I will be queen; I shouldn't be constrained by lack of funds. I was a queen once. I wore gowns and a crown and rode on the back of convertibles and waved and smiled until my face stuck that way.

Well at least you can play the part, all we have to do now is round up your subjects...they can build the palace for you.

I don't know. I was only 17 or 18 at the time. Things have changed at bit since then. I do like tiaras though. Anything that sparkles is pretty. And I love long gowns and pretty jewelry; but I don't have any occasions to wear them anymore. :)

There is always an occasion, Isabella wants to see you in one of those gowns. It will be a memory she will never forget.

There might always be occasions but I don't get invited to them. :(

The occasion is Isabella and you.

I was baby sitting that little sweetheart tonight. The cheer leading lessons are going well. She has the enthusiasm down pat and the upper body movements are good too. She's starting to pull herself up to a standing position; so it shouldn't be much longer til she's walking. Then we will work on the lower body moves. She'll have to get a little older before we work on the back flips and cartwheels. Lol. We have so much fun together. :)

I wouldn't want to scar her for life by subjecting her to me in an evening gown. Lol.

Sounds like you guys are having a lot of fun. You could never scar her, dress ups are what kids love.

Do you have any kids Michael?

No, but I used to be a children's entertainer for many years, face painting, guitar and singing, magic and games.

I bet they loved that. Are you artistic too?

I used to face paint women for events when they wanted to go out so I was pretty good at that. My forte in art was pen and black ink or charcoal. So I am reasonably good but not an artist.

I like pencil, carcoal, pastels, colored pencils; but I have dabbled in water color, acrylic and oil. I woodburn too. I don't have time for it and I miss it. I am sending you a pic of a plaque I made for my parents. I inherited it. :(

That is fantastic, Jeannie!

Well Michael, I should have known you would be an artist too because you do everything and well. That's why you are magnificent Michael. :)

You are so kind, Jeannie. ❤

Likewise, I'm sure.

Hi Jean,

My website name is my brand and logo. I am trying to use the colour red on twitter and facebook as part of my branding.
Hope you are well.

John

Thanks John. I like the colors of blue and purplish lavender and pinkish lavender. I use in my site quite a bit. I want them to be part of my logo and to be part of my brand. Which may kind of become pretty much one and the same. :) How is your wife?

She is progressing very slowly, thank you.
We had a false alarm where she had pain and thought it had fractured again. X-rays at the hospital revealed no break.
So safely and slowly we take it day by day.

John

Thanks for the update. So far, so good. I'll keep praying.

Funny that you should post this the same day that I spent several hours working on a logo... (actually, it's not much of a logo; just my site name with a bit of a design in the background). I was a bit confused because I had no idea what a favicon was. Thanks for clearing it up. :)

Hi Craig. You are welcome. I'm glad you understand. I might still be a bit confused. Lol. Thanks for commenting.

Hi Jeannie, thanks for the information. Irv.

Hi Irv. Thanks for reading and commenting. :)

Thanks for the information. It's helpful.

Thanks for reading and commenting Barbara. I'm glad it was helpful. :)

Hi Jeannie,
I agree with the rest. A logo would be best for your site. Favicon's are just images used in our WP sites i.e. our user image that is displayed in our post comments.
Jerome

Thanks for reading and commenting Jerome.

Your article blows my mind about this three keyword.
Thank you so much

Thank you for reading and commenting Golf. :)

Good question Jeannie.

There are many definitions of "Brand" .. This is the one that I use and is the basis of our Fitness Business, it is actually the definition Facebook uses when they are talking about "Brand": Your brand is the emotional connection that people make with your business.

So the first step is to define, inside of the generic definition of "Brand", what that actually is for you and what you are doing.

Next, your "Branding" includes everything that contributes to that definition which would include things like your writing style, your theme, the photos you use, colours, your responsiveness .. and yes your logo too. I guess your logo could then be described as a symbol, representation or expression of your brand.

A favicon is "an icon associated with a URL that is displayed, as in a browser's address bar or next to the site name in a bookmark list". So it too could be described in the same way as the "logo" except it has a more specific role and size.

For me, your favicon should tie to your logo in some way (because of its size it maybe the only tie is colour).

I hope that helps .. I feel like writing a whole blog on this!

Cheers, William.

Thanks William. That helps a lot. Yes. Write a blog and pm me when you post it. Ok? :)

Ok Jean .. thank you .. Cheers William.

Logo's indeed. Favicons are recent descriptive fads!

Thanks Mike. Does that mean the favicon isn't necessary?

I don't believe so. Just a nice to have Jeannie!

Hi Jeannie,
You're right on on the branding! The favicon is the little icon that appears on the left side of the window tab you are on on the web. It identifies the web page in the tab as belonging to you.

A logo is a symbol, picture, words, etc. that represents your company and readily identifies it. For example, on the black bar at the top of the screen is a logo: WA Wealthy Affiliate. You are no doubt familiar with the Jaaxy logo.

This is by no means all-inclusive but I think it should convey the meanings.
Mike

Thank you. That helps some. Could I use a a logo (or a picture) that doesn't completely represent my site; but has the site name? And then use the same logo with future sites, only with a different name. The logo or picture part would then become my brand. Does that sound feasible?

I don't see why not. I know of a few local companies that do exactly that. They have a primary logo and the subordinate entities use the same logo but use their respective company name and/or division name, like "Highway Construction," "Homebuilders," "Industrial," etc.

Thank you. That helps a lot. I have an idea for something. Thanks.

You're welcome!

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