Drills and Holes pt2

1.2K followers

8 years ago

In my last post, I shared, "Nobody who bought a drill
actually wanted a drill...

They wanted a hole.

Therefore, to effectively sell drills, advertise
information about making holes – NOT information
about drills!"

Focus on filling people's needs instead of selling prospects products or services.

I don't know about you but I don't really want to be sold anything but I do buy a lot of stuff that I think I need (even though sometimes I don't really need it, I just convinced myself that I did. LOL)

You must show the connection between how your
product or service fills a need. (the hole)

So the biggest challenge for you and I is to effectively show our prospects that
by joining us, their biggest needs will be fulfilled?

I mentioned that you must get your
prospect to take some type action ... perhaps it's to
watch an online presentation, or attend a conference
call.

I am not only trying to focus on just getting visitors to my site or url

but to

take action once they get there. It's that one vital component of "effective marketing" that is often overlooked

Obviously ... No Marketing = No Sales

Ineffective marketing=Ineffective sales.

You may be under the false assumption that you
don't need to know anything about sales or
marketing. If that's the case, write this down ...

The onne critical key to your ability to generate
residual income is your ability to generate 'effective
marketing'.

Be Blessed as You Continue to Seek Ways to Bless Others,

JD Loveland