Whacky Wednesday—With or Without Whiskey #3: The Art of Hype

byJDenesovych

443 followers

2 days ago

Hype: The Secret Sauce or Just Hot Air?

Ever notice how some products skyrocket to viral success overnight, while others—probably yours—sit there gathering dust? You put in the work, you write the perfect blog, you create the perfect social post, and yet… crickets. Meanwhile, someone out there is selling a rock they found in their driveway for $500 just because they called it "The Soul Stone of Enlightenment."

So, what’s the real secret to creating hype in marketing? And more importantly, how do you harness it without feeling like a sleazy used-car salesman?

Let’s break it down.

What is Hype? (And Why Do We Fall for It?)

Hype isn’t just marketing—it’s psychology. It’s that magical force that makes people want something before they even know why. It’s why:

✅ People lined up for three days outside Apple stores for a slightly different iPhone.
✅ The McRib keeps coming back just to leave us again.
✅ Elon Musk can sell out a flamethrower in 24 hours with just a tweet.

Hype taps into our deepest desires—exclusivity, scarcity, social proof, and most importantly… FOMO (Fear of Missing Out).

If people think they might miss out, they’ll panic-buy faster than a grandma on Black Friday.

How to Create Hype Around Your Affiliate Links (Without the Sleaze)

Now, I know what you’re thinking: "But Jeremy, I’m not Apple or McDonald’s. I don’t have a billion-dollar budget to hype up my website."

You don’t need one. You just need the right strategy.

👉 "Only 5 left at this price!"
👉 "This exclusive deal ends at midnight!"

People are wired to respond to urgency. Amazon’s “Only 2 left in stock” button isn’t just information—it’s a mind trick. Your job? Make your readers feel the same urgency.

Try this: Offer an exclusive bonus if someone buys through your affiliate link (free guide, checklist, or even a personal email consultation). But make it limited-time only.

👉 "Over 10,000 people have bought this in the last 24 hours!"
👉 "I’ve been using this tool for 6 months, and here’s what happened!"

People don’t trust sales pitches. They trust other people’s experiences.

Try this: Instead of just dropping a link, share your personal experience with the product. Or, if you don’t have one, use testimonials and case studies from real customers.

👉 "Something HUGE is coming tomorrow—stay tuned!"
👉 "The strategy NO ONE is talking about (but should be)."

Ever see a YouTube thumbnail with a shocked face and a title like "I CAN’T BELIEVE THIS WORKED!"? That’s because mystery works.

Try this: Instead of posting "Check out this affiliate product!", build curiosity:
“This one tool increased my website traffic by 230%—here’s how.”

Final Thoughts: Hype Smart, Not Hard

Hype isn’t about lying or exaggerating. It’s about tapping into human psychology and making people excited about what you’re offering.

The key? Make them feel like they’ll miss out if they don’t act. Because if people believe they need what you’re selling, they’ll buy without hesitation.

So, are you ready to create your own hype machine? Start testing these techniques on your next affiliate post and watch what happens.

Next Week on Whacky Wednesday…

🎯 "CTAs That Don’t Suck: How to Get People to Click Without Begging"

Ever wonder why some call-to-actions (CTAs) convert like crazy, while others get ignored like a Terms & Conditions page? Next week, we’re breaking down:

✅ The worst CTAs (and why they fail).
✅ The psychology behind a CTA that actually gets clicks.
✅ How to make your affiliate links irresistible without looking desperate.

Same time, same place. See you next Whacky Wednesday!

🔥 Let me know—what’s the best (or worst) example of hype you’ve ever seen? Drop it in the comments!