Helping Others By Sharing Your Knowledge
So today, I was in one of my group forums and the question was asked,
What do you think has better ROI? Joining networking groups or buying advertising?
As Internet Entrepreneurs, a lot of us have been taught to just go in for the kill, and ultimately without first building a relationship with your audience, going first for the jugular will get you marked for spam.
So instead of the kill, let's go for the Earn the Right to Share Your Solution First and then allow the information to make sense and they will want to ask you for more.
So, here is my reply,
Networking through Social Groups brings a more personal touch and is geared for longer-lasting connections. More often through Social Media depending on the platform, you will get the Know, Like & Trust part. building your audience and Brand Awareness. It takes longer, but it is more based on relationships.
Through Click Advertising, it is a more Scalable Approach if you have your Marketing Conversion System in place. Your Marketing for paid advertising has to be an Automated Conversion Machine complete from start to finish and also reaching your desired goal as well as your Targeted Audience.
When you know the Conversion Ratio of your Marketing Funnel, then you can Predictably know what each Conversion is worth upfront and then also have an Automated Follow-Up System that will Convert The Remaining Prospects on your List, through Email Automation, building the know, like, and trust to them as well, also increasing your brand awareness.
This will take Testing your traffic, Start Small, Track Your Traffic through a Link Tracker to make sure you are not buying Bad Clicks or Robot Leads that aren't worth anything.
Once you have completed your testing and have tracked your Data, then you will be able to Predictably put in an amount of Marketing Dollars and then know How To Scale Your Traffic to the Desired Amount.
If $300 get you 300 Clicks at a Conversion Rate of 15% Percent.
That would then Equal 45 People that have either Purchased or Just have been Added To Your Email List, that is the equation.
Targeted Traffic
Optin Conversion
Purchase Conversion
How Much are you Profiting, and is it worth it?
How much are you making?
Spending?
ROI Conclusion?
So the best of the 2 would be the Paid Traffic of course, but to really get the best Organic Free Traffic from Google, Yahoo and Bing, that is to use SEO as a part of your marketing, building, and branding your website as well. This too takes time but is one that cannot be neglected when it comes to building your business.
Jarvis Cloud Sr.
Day1Marketing Inc.™
Recent Comments
1
A very nice post. I hope to see and hear more. Thanks for sharing.
Stephen