Lenghty verses broad sales letter

byJapphet

48 followers

3 years ago

Hello Guys,

It has been the great day (Monday) !In this newsletter I share my experience on the topic:𝗟𝗼𝗻𝗴 𝗦𝗮𝗹𝗲𝘀 𝗟𝗲𝘁𝘁𝗲𝗿 𝗩𝘀 𝗦𝗵𝗼𝗿𝘁 𝗦𝗮𝗹𝗲𝘀 𝗟𝗲𝘁𝘁𝗲𝗿 𝗪𝗵𝗶𝗰𝗵 𝗼𝗻𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀 𝗯𝗲𝘁𝘁𝗲𝗿?️So, recently I was discussing with a group of entrepreneurs who are into the e-commerce business in and a business argument ensued.Do people read long sales letters and buy or do they just want you to go straight to the point?Some guys said people now have very short attention span so they won’t read much.Some said sales letters that are in detail is very important when it comes to convincing a customer to buy.Now here’s my take.There are some factors that determine the length of your sales letter. I’ve experimented overtime and I’ve seen results in both using long and short sales letters.Now what determines the length of my sales letter?

The Niche: Your niche is a very important factor when it comes to how the length of your sales letter should be. There are niches that just require demonstration through videos or images to sell. Like a kitchen niche, gadget and tools. A superb video will go a very long way in getting sales.Your landing page would only contain features and benefits plus testimonials then a call to action to place and order button. With this, sales can pour in thousands. In a niche like health, a short sales page or just a video might not do well on answering all the questions that your customers have. Health is a deep issue and you need to address all the objections your customers will have as to not buying from you.Remember, when trying to convince your customer to buy, you want to give them “strong reasons” to buy from you rather than the competition.

Your Price: There are products called “Easy Buys”. These products are sold cheaply and the customer doesn’t have to brainstorm to make a purchase decision. I don’t need to consult anybody to buy a $20 to $50 product but I’ll need a whole lot more convincing reasons to buy a product priced at $2k.Why?$2k is a high ticket product and not all classes of people can afford it. So before someone gives you $2k, you have to give them cogent reasons to buy.

The Advertising Platform: This too is a very important factor. If you use a platform that’s more visual like Instagram and YouTube, you want to use engaging demonstrations or infomercials rather than a 2000 word sales page. If you are using a platform like Google PPC, you want to be as detailed and comprehensive as possible in your sales page because people actually go to google to get more quality information about a particular topic.A short sales page that’s not detailed can make the customer close your page and move on to the next.If you are using Twitter, short captions about your amazing product can work just fine because this is what people on this platform are used to. If you are advertising on BBC, CNN, Fox etc, detailed sales letters work because users of this platforms are used to reading long form content. So with this post, I’m sure I’ve been able to give you valid points that could help with your marketing campaign.Modern marketing and advertising is dynamic and not a one size fits all.Before taking action, take into consideration all these factors.In my next post, I’ll love to share with you on the topic:Why you buy traffic from facebook instead of renting it.Is this a topic you would like me to touch on?Cheers,Amit