Google Snippet Rules Have Changed

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Google has just introduced an update. Once a website gains a snippet, their website will no longer be shown anywhere else on the first page.

A few snippet owners have now complained that they have lost traffic because people are now bypassing snippets. I know I have done that myself many times. To me a snippet almost appears like an ad.

Previously, it was not uncommon for web pages to appear twice on the first page of search results if they achieved a featured snippet position. Many web pages even appeared in the first and second positions of search results. (Source: Search Engine Journal)

I have a few posts on page 1 of Google and was wondering why my clicks had increased in the last few days. Now I know why.

So should we still aim for snippets or just try to get our posts on page 1?

Anyone else have an increase in clicks lately?

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Recent Comments

17

This is good information to know, Jagi!

It is interesting to see which direction they go to now.

I have tested snippets and no snippets . . . should say testing so will blog when I have some tangible results. That said, snippets generate a view but the viewer doesn't always go further. There was three snippets I read today that told me what I was looking for so I went no further. Had I followed through, I may have learned more and clicked through to an ad..... possibilities lost on both sides. Speed at the expense of greater knowledge and possible ad clicks. . . thinking 😊
Steve

I skip right over them to look for more thorough information. especially if it is a review post. I guess we will see how it goes.

Jagi!

I had no idea my friend, thank you for sharing.

Tony

You're very welcome.

Hi,
Just wondering about this myself. Hopefully we can find out more.. :)

Rich snippets are a great tool for SEO

Wondering the same myself. :-)

What are snippets?

It's when you do a search on Google and then an answer pops up to answer your Google query. That is considered a snippet, as it has taken a piece of the article to provide a quick answer.

this may help

thank you

thank you

You are very welcome

Your welcome.

The snippet definition from Google is the simplest and easiest: “a small sample of content that gives search users an idea of what's in the webpage”.

The snippet includes a title, a URL and a description of the page.

The attached image from Yoast is worth a thousand words.

Tom

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