Google Snippet Rules Have Changed
Published on February 3, 2020
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Google has just introduced an update. Once a website gains a snippet, their website will no longer be shown anywhere else on the first page.
A few snippet owners have now complained that they have lost traffic because people are now bypassing snippets. I know I have done that myself many times. To me a snippet almost appears like an ad.
Previously, it was not uncommon for web pages to appear twice on the first page of search results if they achieved a featured snippet position. Many web pages even appeared in the first and second positions of search results. (Source: Search Engine Journal)
I have a few posts on page 1 of Google and was wondering why my clicks had increased in the last few days. Now I know why.
So should we still aim for snippets or just try to get our posts on page 1?
Anyone else have an increase in clicks lately?
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