Google Snippet Rules Have Changed
Google has just introduced an update. Once a website gains a snippet, their website will no longer be shown anywhere else on the first page.
A few snippet owners have now complained that they have lost traffic because people are now bypassing snippets. I know I have done that myself many times. To me a snippet almost appears like an ad.
Previously, it was not uncommon for web pages to appear twice on the first page of search results if they achieved a featured snippet position. Many web pages even appeared in the first and second positions of search results. (Source: Search Engine Journal)
I have a few posts on page 1 of Google and was wondering why my clicks had increased in the last few days. Now I know why.
So should we still aim for snippets or just try to get our posts on page 1?
Anyone else have an increase in clicks lately?
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Recent Comments
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I have tested snippets and no snippets . . . should say testing so will blog when I have some tangible results. That said, snippets generate a view but the viewer doesn't always go further. There was three snippets I read today that told me what I was looking for so I went no further. Had I followed through, I may have learned more and clicked through to an ad..... possibilities lost on both sides. Speed at the expense of greater knowledge and possible ad clicks. . . thinking 😊
Steve
I skip right over them to look for more thorough information. especially if it is a review post. I guess we will see how it goes.
It's when you do a search on Google and then an answer pops up to answer your Google query. That is considered a snippet, as it has taken a piece of the article to provide a quick answer.
The snippet definition from Google is the simplest and easiest: “a small sample of content that gives search users an idea of what's in the webpage”.
The snippet includes a title, a URL and a description of the page.
The attached image from Yoast is worth a thousand words.
Tom
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This is good information to know, Jagi!
It is interesting to see which direction they go to now.