Social Media - how do you spend your time?
Hey Everyone,
It's been a while since I've posted a blog, but I am keeping my head down in the background. I've been working on social media recently, I watched some of Jay's excellent training events on the likes of the Pinterest campaign he recently ran, and I've started adopting some of his suggestions.
They say that using social media is a waste of time. But when you're utilising it to endorse your page and it has a specific purpose (other than mindlessly scrolling) and benefit, then it can be worthwhile.
Who would have thought that maintaining social media accounts would consume so much time though! Or am I the only one who feels this way?
My current conundrum is determining what percentage of my time I should dedicate to maintaining them. I'm particularly interested in the time spent other than posting my latest blog, as that's an essential function. This is where I would love to hear your feedback. Have you a golden rule with regards to how much time you give to social media?
Do you find any particular platforms beneficial or have you any tips on the types of activities I can complete to increase engagement and following on my social media?
I'd also be eager to hear your thoughts/opinions on running ad campaigns, particularly on Pinterest, e.g. how soon after creating a page should I run an ad? Should I wait for a topic I think would be popular and promote that pin?
I will treasure any advice, feedback and experiences that you have.
Best wishes and thanks in advance,
Sharon
Recent Comments
12
Every morning I devote time to engage in social media and promote WA to contacts. Anywhere from 30 - 45 minutes. I do some training, take a break, check updates and spend around 10 minutes. I have had to use my alarm on my phone a few times as time goes quickly especially if you are having a good time. A minute can seem like an hour or the hour can go by in a minute :)
Hi Lisa,
Wow that's commitment! Yes, I totally understand the alarm in the phone, you can go down a rabbit hole with social media and time just flies!
Thanks for being so specific on your time management.
Sharon
My husband created all content on website and posts. I devote all my time on social media, business ideas and content creative. I have to say, you need as much as possible your time on social media:
1. There would be long-term branding phase;
2. Free traffic needs you to explore;
3. Paid ads, you have a lot of things to learn and practice:
1) Your ads goal;
2) KPI
3) hypothesis;
4) tests (Lift test or AB test)
5) test performance analysis;
6) adjust test to achieve your goal
All these steps have to be done before you spend a lot of money on ads, for 2 purposes:
a. Avoid money waste
b. Precise targeting
It is a professional science, including statistics, artificial intelligence, and marketing strategy.
Who masters social media, who gains market!
Hi Daisy,
Very insightful, thank you. My biggest fear is wasting too much time on social media with no value and secondly, wasting money on ad campaigns that don't results in increased traffic etc. I do agree there is a science to it, so I'll persevere!
Thanks,
Sharon
Hi Joe,
Still trying to get my head around it, it's not like your traditional platforms.
Thanks,
Sharon
See more comments
Excellent questions - I will check out the answers and discussion.
Thanks Sharon
Best
Andy
Thanks Andy, and thanks for reading my blog!
Best wishes,
Sharon