Stay Grounded In Reality As You Build Out Your Sites

Covid has changed our lives. This we all know. There is a lesson in this. At least for me there is. Guess how much the website I speak about here on WA made at the end of December??

Now a couple months back it made about $95. Any takers?? Well let me tell you - it made a grand total of $0.12. Yup. Now, how was traffic? Did it reduce..yes just s bit..but did my positions on page 1 for several articles change much..nope!

So if my positions didn't get any worse and traffic didn't drop off that much, it means that people are searching, some are still looking, but they are not buying, even though they may want to.

The website had only 13 purchases in December and 4 returns. Some of those returns I believe, may be due to lack of money and having to use it to buy more important things, like food.

Why am I telling you this?? I am telling you this because, we have to be real when we are building a niche site. We have to stay aware of not just niche factors, but also factors outside the niche, that may influence our audience's ability to spend.

Now, I had no idea that a pandemic was coming of course - I had decent and increasing sales in Feb 2020 then covid hit, then they went up again when people got out of lockdown in early fall, and now, for this second wave, it is at an absolute halt.

My niche is an outdoors niche, so go figure - I am not expecting that site to earn much over the next 12 to 18 months.

My point is this - keep the pandemic in mind if you are about to build a new site, or as you continue to build out your existing site. As much as the internet is a virtual world, it is very much the real world, more real than we sometimes like to accept.

We have to stay rooted in reality, and understand what people are going through, so that we can manage our expectations, and so that we can let reality guide us.

So as you go forward building out your sites and starting new affiliate sites, I wish you all the best!! Get deep in the niche and investigate, take some time to understand what non-niche factors may influence your audience's ability to purchase that product you are recommending.