Why Face to Face Marketing?
Do you have a brand that is not getting the exposure it deserves?
How much are you allocating for marketing? What type of marketing?
WAIT! First let's figure out where your product fits.
is it a virtual product? A food product? Or, a clothing product?
If neither, then you know what you are doing already. But, lets say its a NEW food product and you have struck a deal with Amazon online and decided to use 30% (recommended % of budget) for online marketing. Sounds good, right? I mean, you have a captive audience, your packaging looks great and people see to view your product. BUT, after the first month you realize there are very few sales.
STOP! Why? do you think this happened? Let's go back to a simple principal and look at the way in which you set this up. NEW food product. Online.
Rule #1 in Food Marketing: Customers MUST!! Taste, Smell, or Touch the product before purchase, especially a NEW product.
This may sound very simple, but how many companies want their product to be the next big thing and go after big budget marketing with tiny sales? A LOT! Remember, there is no quick way to success and with a food product the proof is in customer and return customer satisfaction.
"What you hear you forget, what you see you remember, what you taste, you understand." ~ JC 2015
#topshelfdemo
Recent Comments
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I appreciate this post. My product or service is sort of a virtual product (well for my math website anyway), but face-to-face marketing is definitely making it better, and helping to drive in the traffic and build the brand!