Social Media - What's Your Game Plan? Try This.
Hello all,
For the last few weeks, I have been taking a social media class and it's been enlightening! I don't know if anyone else feels overwhelmed by the possibilities but I know I do. So this class has helped me sort things out, if you will.
One of the assignments we have been given is to create a social media marketing plan. At first I just wanted to leap off a tall building instead of putting together this plan!!! But, I thought I would share the questions our teacher posed to us to help us put the plan together:
The Social Media Plan
1. Define your overall vision of how you want to use social media.
2. List at least 3 social media goals and objectives.
3. List 3 ways in which you will make your social media posts uniquely yours and thus authentically connect with your audience.
4. Determine which social medial channels you will use and how each will serve your purposes.
5. How and what will you post in social media? What kind of structure will you use?
6. How will you begin to create a community and make an impact?
7. How will you measure your results?
So, I'm sure some of you are already thinking how can I do this and update my content regularly, write posts, create back links, etc. for my site and have a social media plan? Well, I figured something out!
Core Media Channels
First, establish your core channels. Those channels that you will create that will be similar and more static. My core channels are:
LinkedIn, Google+, Aboutme page
I may add more later but that's it for now. I will create similar profiles, post the same picture of me and write about the same things.
Supplemental Media Channels
Then, I will look at the appropriate supplemental media channels that fit specific websites which need more regular updating. My supplement will be:
Facebook pages for each line of business, YouTube, Instagram and Pintress
Bottom Line
Make it easy on yourself and establish your core media channels first. Then, build out your profiles in each and make them similar. Then, go after the supplementals that best compliment your products or affiliate sites.
Then, determine what your schedule for updates to your site/s will be and then your schedule for updating your social media channels will be. As an example, updates to my Facebook pages will be twice weekly to start. Updates to my YouTube and Instagram channels may be weekly. Still working out the comprehensive calendar but it's up to you.
I hope this helps some of you struggling with the social media challenges!
Recent Comments
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thanks iceskater, not there yet, but have printed out your comments that I'm sure sill be helpful when I get there.
I'm glad Al! Social media is such an overwhelming proposition but it does get easier as you go! Best of luck to you!
Very necessary information, would never have known, so thank you lots, for helping with the success to come.
Wow, you make it very clear Dwanna, I've even saved your posts.
You sure belong in the category of those who make WA so great, Thank You!
Have a wonderful day;))
Joseph.
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I've been thinking a lot lately about a social media action plan so this is timely stuff Dwanna.
Thanks very much for posting.
Mark
ps....the one thing I'd really like is to learn how to properly use each site, there seems so much to know about just simply how to use each one!!
Hi Mark, I totally agree. I am planning to do a week of just social media building here soon. It takes a while to become intimately familiar with each of your social media platforms. I'm also still learning the channel purpose and voice. As an example, I learned yesterday that Instagram is an artist oriented site. There is fair exchange of followers--the equation should be fairly equal to those that you follow and that are following you and that members are pretty good about the exchange of follows. Also, it owned by Facebook. It seems about finding the beauty in things and sharing that and of course, interaction. It's also about finding peers in your industry. Knowing this, it helps me determine how to best use it. Sounds like I could write a blog on social media purpose. My class helped a lot.
Go for it!