Google isn't the internet.

Google fired someone yesterday for simply expressing their opinion. You may want to read this first. https://gizmodo.com/exclusive-... Whatever you think of the memo and the person who wrote it, retaliation is not supposed to be a reason for firing someone. Not only that but apparently, he was making complaints to the Federal labor board about working conditions at Google, for people who believe the opposite the company believes. http://www.nationalreview.com/...
Not only that but there's evidence that Google breaks the internet with it's pagerank updates and/or tweaks. Let's go back to 2014. If anyone hasn't heard of metafilter, it's a community blog that's been around since 1999. In early 2014/late 2013, their adsense earnings were dropping like a rock. If you want to thoroughly read about what happened to Metafilter and why Google is parasitic, you can do so at the following links: https://gigaom.com/2014/05/22/... and https://matt.haughey.com/on-th...
You might wonder why I'm posting all this here. You might also ask well, what does that mean for SEO etc? What it means is that SEO should be for every search engine out there, not just Google. I currently use DuckDuckGo as my search engine, you can find them at https://duckduckgo.com What about those who use Bing etc? Yeah people do use that, I have a friend who does. I guess the important thing we all should learn from this, is that there are alternatives out there. I've changed my primary email from a Google address to a Lavabit one, (https://en.wikipedia.org/wiki/Lavabit,) and I'm uninstalling Crhome, yeah you got that right I'm going to be uninstalling Chrome. For WA I use something called Epic Privacy Browser, (http://epicbrowser.com,) which is based on Chrome. There are decent alternatives to everything out there, including adsense, they may not pay as much but the more people start using them and stop using adsense, it will definitely pay off.