Optimizing Old Content

Last Update: May 22, 2019

I've been optimizing my old content and came across an article that didn't have a good keyword. Is it a bad idea to change the title in order to have a good keyword and do a 301 redirect? Thanks for taking the time to reply!

Holly

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Wdcope Premium
Great question! I learn something new throughout each day here. :)
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Fleeky Premium Plus
No worries if you,do not change your permalink and update your sitemap
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DynamicDavid Premium
Personally I like the permalink and the title to have some sort of relationship. I think that it looks better from the viewer's point of view. If I end up changing the permalink I add a redirect as you suggested.

So if I am say reviewing Product A, and my keyword is "Product A Review", I usually use a permalink of "Product-A", the title may be "Product A Review - Is It Any Good?", then if I update it I may change the title to "Product A Review - Is It Any Good? (Updated)".

I also usually change the SEO title to the same wording as the post title (if space allows) and may change the SEO description if I think it requires a change.

Make sure that the permalink does not have a year reference in it, so it does not become outdated (even if the content is updated, if a person sees a year two or three years back, they may not even look at your post).

Loads of opinions here in WA. The hard bit is determining which opinions work best for you.
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Hollshope Premium
That's really good to know. Thank you!
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jetrbby80316 Premium
Totally agree, this is also what I do.
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VitaliyG Premium Plus
A title change won't require a 301 redirect or cause a 404 error. Only if you change the permalink (don't change it) will that happen, so change the title with no worries.
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Hollshope Premium
Really? I'm thrilled. Thank you so much!
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VitaliyG Premium Plus
No problem.
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