Full Niche Analysis - Starting A Blog In The Pilates Niche

byhoganeye

281 followers

4 years ago

Hey all.

So I haven't been posting much on my WA blog so thought I would start contributing some content which might hopefully help some of the new members get started with researching their desired niches.

With so many niches out there it's impossible to cover eve a fraction of them. So instead I'm going to cover the niches I have some personal experience with.

Todays niche I'm choosing to cover is the Pilates Niche.

I have sold a lot of Pilates related products over the years on my Shopify stores.

I can confirm it's a hot niche if you target the right people.

I believe that this same info I will be sharing today can translate and be used effectively for affiliate marketing and blogging.

Knowing Your Perfect Customer Avatar is crucially important when creating Facebook ads, google ads etc But I believe it's equally important when writing content on your blog.

You need to be creating content which resonates with your audience. This cannot be guessed it must be researched.

I hope this information I have laid out below gives you a clear understanding on what type of content creation you will be looking to write about.

Your Perfect Customers Avatar

(researched and taken from Facebook analytics from winning Facebook ads in the Pilates Niche)



Your Customers Avatar:


Who Would Buy In The Pilates Niche

 The Pilates audience is mostly women (82% vs. 18% for men) between the
ages of 20 and 45, with most falling in the 18-30 age groups.
 The audience is a combination of single and married couples.
 They are mostly in middle class, with at least college degree.
 The audiences are into fitness and health conscious; they usually go
to the gym and exercise for an hour or two to keep their body
healthy.
 This group tends to live in suburban part of the country.
 Mix of homeowners, multi-family houses and single-family houses.



Your Perfect Customer/reader Will Follow:


Celebrities They Follow

 Romana Kryzanowska
 Joseph Pilates
 Ron Fletcher
 Tony Horton
 Anníe Mist Þórisdóttir
 Chalene Johnson
 Kathryn Budig
 Camille Leblanc-Bazinet
 Matt Fraser
 Lauren fisher
 Josh Bridges
 Lindsey Valenzuela
 Kelly Starrett
 Rich Froning Jr.
 Shiva Rea
 Billy Blanks
 Amy Ippoliti

Brands they will like:

Brands
Shops, tools/accessories, websites
 Pro Life
 The Pilates Studio
 Pilates Style
 Pilates Anytime
 Right to life
 Core Pilates
 Yoga Pilates
 Fitness Pilates
 Club Pilates Studio, Zenga
 Peak Pilates®
 Balanced Body, Inc.




Shows & Magazines they might subscribe too

 Pilates Style
 The Pilates Studio
 Studio Pilates
 Fitness Pilates
 Pilates Method Alliance
 Pilates Anytime
 Club Pilates Studio
 Peak Pilates®
 Equilibrium Pilates Studio
 Pilates Interactive
 IM=X Pilates Studios
 Polestar Pilates International
 Ideal Pilates Studio
 Metacorpus Studio Pilates
 Revista Pilates
 The Pilates Center
 Balanced Body, Inc.
 Instituto New Pilates
 Pilates Zone
 Pilates Bodies BY DINA
 Tone It Up
 The Fitness Studio
 Fitness Magazines
 Women's Fitness Magazine
 Women's Health & Fitness

Magazines
 Fitness (magazine)
 Shape (magazine)
 Women's Health (magazine)
 Self (magazine)
 Health (magazine)



Blogs & Websites in the Pilates Niche

 Pilates Clínico Funcional
 Pilates Style
 Instituto New Pilates
 Revista Pilates
 Equilibrium Pilates Studio
 Ideal Pilates Studio
 Pilates Zone
 Polestar Pilates International
 Metacorpus Studio Pilates
 Stott Pilates
 BMC Pilates
 Pilates Anytime
 Pilates Bodies BY DINA
 Club Pilates Studio
 Fitness Pilates
 The Pilates Studio
 The Fitness Studio
 The Pilates Center
 Core Pilates
 Pilates Method Alliance
 BASI Pilates
 Physio Pilates
 Peak Pilates®
 Balanced Body, Inc.
 Equipilates
 IM=X Pilates Studios
 Pilates Interactive




Where They Shop:

Revista Pilates
Physio Pilates
Stott Pilates
Pilates Style
Pilates Anytime
The Pilates Studio
Pilates Zone
Peak Pilates®
BASI Pilates
The Pilates Center
Core Pilates  BMC Pilates
Club Pilates Studio
Polestar Pilates International
IM=X Pilates Studios
Pilates Method Alliance
Fitness Muscle Shop
CrossFit
Balanced Body, Inc.
Fitness Pilates
The Fitness Studio
Pilates Bodies BY DINA
Equilibrium Pilates Studio

Other Related Audiences (Less Refined)

Audiences:
Pilates, CrossFit, Bodyweight exercise, Joseph Pilates, Bodybuilding, Yoga Pilates, Studio Pilates, Fitness Pilates, Pilates Style, Pilates Anytime, Physio Pilates, Core Pilates, The Pilates Studio, Weight training, Polestar Pilates International, Club Pilates Studio, Ideal Pilates Studio, BalancedBody, Inc., Pilates Method Alliance, BASI Pilates, The Pilates Center, Equilibrium Pilates Studio, Pilates Zone, Romana Kryzanowska, Peak Pilates®, IM=X Pilates Studios, Pilates Interactive, Ron Fletcher, Physical therapy, Metacorpus Studio Pilates, Polestar Pilates Asia, Stott Pilates, Pilates Bodies BY DINA, Equipilates, BMC Pilates, Pilates Clínico Funcional, Revista Pilates, Instituto New Pilates or Espaço Vida Pilates

Reach of Mined Audience: 34,000,000



Social Influencers
Facebook Pages:
https://www.Facebook.com/PilatesAnytime/
(285,120 Likes)
https://www.Facebook.com/fusionfitnessonline/
(5,878 Likes)
https://www.Facebook.com/VRBodyFusion1/
(110,130 Likes)
YouTube Channels:
https://www.youtube.com/user/blogilates
(3,563,766 subscribers)
https://www.youtube.com/user/pilateshappyhour
(24,698 subscribers)
https://www.youtube.com/user/uplbstreetjazzdco/
(97,243 subscribers)

Final Thoughts

I know this is a lot of info but it can come in very handy indeed as you build out your blog. You can check out the social influencers for example and see what kind of posts they make get the highest engagement and you can then go create you own awesome content with great insight knowing what your audience likes most.

This can all be used when creating paid ads if you ever plan on doing so.

Really hoping this helps someone out there.

I welcome any feedback.

Best.

MARTIN