Top 10 Core NICHE industries

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Some people, when first starting their business focus on creating a product, building their website, planning marketing campaigns, and setting up an online shopping cart/store.

They have this great idea for a product. It’s a sure winner. So they develop a whole business around that product.

It sounds like these folks are covering all the bases for a thriving business. But the all-important first step is missing: figuring out if there’s a market for that product. Are there actual customers out there who want to buy it? That’s the first thing you must determine.

If you want to go where the sales are,you need to know the best selling niches online, and get in on that action. You’ll discover your unique place in that overall niche, whether it’s with your own product or with someone else’s through affiliate marketing, like WA.

These niches aren’t “trendy.” They’ve been best-sellers for a long time because they appeal to people’s deeply-held wants and desires. The products may change, but these are core niches that will never go away and will always be part of the human experience.

In most cases, these categories have been around long before the internet and are popular offline in bricks and mortars stores as well. And that means they’ve got staying power.

These are the 10 most profitable niches on the Internet:

1. Fitness and Weight Loss

P90X, Weight Watchers, the Atkins Diet, the South Beach Diet… the list goes on.

For centuries, people have been obsessed with losing weight and getting in shape.

Companies have been right there with them with products helping them do just that: supplements, diets, weight loss programs, exercise programs, and more. As a marketer, you can’t ever go wrong on this niche. Just about every demographic in every country in the world is into this.

2. Health

This is closely related to the fitness and weight loss market and there is some overlap, but it’s different enough to merit its own entry onto the top 10 list.

People these days more than ever are taking their health into their own hands. They don’t automatically trust what the government or their doctor tells them about their health or what they should do to be healthy. You’ve seen products in this niche everywhere: gluten-free, herbal remedies, supplements, detoxing… healing arts and products of all types. Anything that will promote a healthy lifestyle that helps avoid disease and makes you live longer.

Alternative health is extremely popular here. We’re not talking about mainstream medicine here. These are cures the pharmaceutical companies don’t want you to know about after all.

3. Dating and Relationships

Whether someone is looking for love… is into online dating… or is in a relationship but struggling and looking for a way to rekindle the passion, a whole range of products in the dating and relationships niche are there to help.

People always need advice when it comes to this area — one of the essential elements in life but so difficult to navigate.

Possible businesses here include promoting dating websites, many of which offer commissions to marketers who send them new sign ups. You could also promote “pick up” guides, books on building stronger relationships and communication, and more.

4. Pets

People love their pets. There are estimated 180 million dogs and cats in the U.S. alone. That’s not even mentioning all the snakes, guinea pigs, parrots, and other more exotic creatures people keep as companions. And if you’ve been to a pet store lately, you know that pet owners will spare no expense and will buy just about anything pet-relate. Gourmet dog food, pet toys, healthy treats, Heck, I’ve even seen dog strollers and cat leashes.

Maybe a bit silly, but there you go.

Dog training is also a huge market. When people get a puppy, they want to potty train the dog. For older dogs, people also want to train them for obedience, security, even to do tricks. If you have a passion for pet training you could create your own information like ebooks, Or you could simply sell books and courses of others as an affiliate.

5. Self-Improvement

Also known as self-help, this is a huge niche online. There are courses and programs, books, videos, online training, coaching. Whether someone wants to build self-esteem, experience career success, increase their confidence, set and achieve goals, overcome adversity or obstacles… there is a self-improvement product out there.

You’ve heard of Tony Robbins. Same sort of deal. It’s a $10 billion a year industry, and always growing. People want to feel happy, satisfied with life, and stress-free. And they almost never buy just one book or program…

6. Wealth Building Through Investing

Let’s face it, people want to make money. And they know that stocks, bonds, options, forex (currency trading), futures, and other investment products are a way to do that. They’ve seen the news and all those hedge fund billionaires and super-successful investors cashing in. They want to get in on the action.

Unfortunately, most people don’t really know what they’re doing. So they have to educate themselves. They need advice on which investments to make. That’s where a variety of products related to investing come in. Trading services, financial newsletters, trading systems… all different ways that show people how to invest successfully.

Whether the market is going up, down, or sideways… whether it’s a recession, depression, or boom time… bull or bear market… investment products do well. Because people always want to make money in the markets and you do so no matter how the economy is doing.

7. Make Money on the Internet

This is a way you can share your expertise about making money on the internet. You could create your own information products, courses, ebooks, or coaching programs. And if there are any programs or courses from other big-time marketers that have been extra helpful… you can promote those too as an affiliate. You could be part of the next big launch campaign.

You could also get into network marketing (no, not all these “multilevel” marketing companies are scams). Some are actually valid ways to make money if you do it right.

8. Beauty Treatments

Having smoother tighter skin, being more radiant, erasing wrinkles. Looking younger and more attractive is a goal of many people. So any sort of creams, formulas, or similar products that promise to eliminate or reduce the signs of aging are very popular.

Anti-aging cosmetic treatments, skincare products, and more are a huge business. Industry watchers say it will grow to nearly $200 billion in sales annually by 2019.

9. Gadgets and Technology

Whether it’s a tablet or smartphone, computer speakers, mp3 players, smart devices for the home, thumb drives, cellphone cases, earphones… people are in love with gadgets and accessories. Everybody wants the latest technology. And you can capitalize on that in a few ways.

The easiest would be to sell the products as an affiliate through an e-tailer like Amazon. Or you could import products through a site like Alibaba.com or Aliexpress.com, which link you to manufacturers and wholesalers abroad.

Once you have the products sorted out, you have to focus on marketing. One approach is to make money blogging, where you highlight all the latest tech and products coming on the market. You could also have a review site in which you offer reviews on several different products in a category. Every product has a link to buy (with your affiliate), of course.

10. Personal Finance

Credit scores, mortgage refinancing, debt relief, personal loans… there is a shortage of needs when it comes to the personal finance niche. People need help managing their money or securing money they need for important expenses.

Maybe they’re in debt and need help paying it down or getting a lower interest rate. Perhaps they’re facing bankruptcy and need help navigating that process. In severe cases maybe they’ve gotten that dreaded letter from the IRS saying they owe back taxes.

In any case, you won’t be offering legal help. But you can connect your prospects with expert providers,promote information products as an affiliate, or offer products like credit monitoring as an affiliate. This is a huge niche with a lot of opportunities.

How to Get Started Making Money Online With Niche Marketing

  1. Go through the list of top 10 best-selling niches. Figure out what piques your interest the most or what meshes with your product idea.
  2. Explore affiliate networks like Clickbank.com, CJ Affiliate or Amazon for products in those niches. Note the best-selling products in the best-selling niches.
  3. Check out other online businesses in that niche to see what they’re doing to promote their products, like email marketing, marketing funnels, social media, etc.
  4. Model your new business on the “winners” you spot out there. Remember that affiliate marketing is a great way to get started with low risk. You could also develop your own products as you grow your business online.

Going for It

Focusing your efforts on building a business in an already-popular niche is a great way to get your online venture off the ground. There’s no guesswork here. You know these are products people want… and they’re based on innate human desires and needs that are never going away.

You’ll have a huge head-start in your market research and that means you can be making money online sooner than you thought possible. Whether you sell as an affiliate or create your own products, you’re sure to have the makings of a profitable online business.

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Recent Comments

9

Whoa thanks

thanks for sharing. Great Info Blog

Excellent blog.

Two Thumbs!!!
Very true and that's the very reason we all need to try our best to capture that market and as a team, a group and a strong at that there is and will be to come success in WA membership. Great Job!!!

great advice i still havent decided on my niche audience , so much to choose from

Those are great niches Amy food related and gardening niches never lose their evergreen fascination either!

Thank you for the tutorial

Yes, these are the most popular topics for promoting.

Very informative post. Unfortunately I did not choose any of these niches! :)

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Create Your Free Wealthy Affiliate Account Today!
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4-Steps to Success Class
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Market Research & Analysis Tools
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Core “Business Start Up” Training