People Want To Buy, They Don't Want To Be Sold!
People are emotional creatures, they want their problem solved BUT they also want to feel good about the buying journey. It is not a simple exchange of your offer for their money❗️
🌈 You have all heard that your dream client wants to buy from someone they know, like and trust but they also want to give their money to people who make them feel good about themselves.
Yes they do want it to be all rainbows and unicorns …. and fair enough I say. 🦄
Have you considered how you can make your client happy during their buying journey❓
Can you do something unexpected to bring a smile to their face❓
Is there something exceptional and personal that you can offer❓
You can create a deeper sense of loyalty and turn ho-hum buyers into raving long term fans by injecting happiness into the buying journey; then your buyer will not feel like they are being sold.
✅ Are you offering anything additional to your dream clients❓
✅ Have you heard any great stories of businesses that have gone above and beyond❓
Love to hear what you are doing as always.