Common Fame
Published on August 12, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
"I trust a great deal to common fame, as indeed we all must. If a man has good corn, or wood, or pigs to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad, hard-beaten road to his house, though it be in the woods"
-Ralph Waldo Emerson
This quote struck me today in regard to approaching our chosen niche. I have a tendency to want to keep my niche rather broad. If I cast a broad net and attract more people I will eventually create more sales, right?
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The words of Emerson make me think that rationale is a fallacy. If I am casting a broad net I am more likely only succeeding in making second-rate chairs or knives or church organs.
If my content speaks only vaguely to a broad range of people there will likely be someone else speaking precisely to their wants and needs, and the hard-beaten path will lead directly past my house.
Common Fame seems a better aim than mere recognition on a grand scale. What can I provide that is better than anyone else? How focused can I make my content to achieve common fame?
I will have those thoughts squarely in mind in my future content creation.
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