Cost of Online Advertisement on Baidu & Google Ads
Recently, I tried the online advertisement by using Baidu and Google for my company promotion. I found an authorized agent for Baidu and Google Ads, and I got their costing information as below for your reference.
For Baidu, the account opening fee is RMB 7,250 (including RMB 5,000 minimum advertising fee + 15% management fee + RMB 900 annual account fee + RMB 600 set-up fee). Once the account is created, we can promote by Baidu’s keyword search and banner networks.
For Google, the management fee is HKD200, excluding PPC advertisement cost which is depend on customer’s decision on their budget.
Agent Management Service includes:
- Account login provided with technical support
- Time scheduler & Monitoring the ads position (Left hand side / First page)
- Monthly report: Impression, Clicks, CTR%, Avg ranking
- Keywords proposal (Upon request)
- Uploading and updating marketing materials (Upon request)
I think it is worth to spend money on online advertisement in order to build-up company image via internet.
Recent Comments
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You are absolutely right. Paid advertising is a great way to generate traffic almost instantly. However, do you really need to pay all of those costs in order to do so? You may want to investigate how you can do all of this yourself and spend the money on more advertising.
My company does not mind to spend money on Google and Baidu advertisement because it has already been budget for marketing promotion. Google is for world-wide while Baidu is for China market.