Branding
There is this quaint little coffee shop in my town. It's a small mom and pop business that is quite successful, been around for years now. The building is tiny. You drive up on the right, order your frappy lappy caramel mocha locha whatever, drive around and pick it up. They have a couple of small picnic benches out front should you decide to sit and enjoy your day.
I'm not into designer coffee's, but I do like to spend money in the few small businesses around town. That said, I would go there once in a while and spend a few bucks. I met a guy there, and we hit it off pretty quickly. As time went by, we met a couple of other guys, and soon we had a group.
A while back, talk of my website came up. One of the guys in the group has an online shop selling this or that, all of which he makes to order. He's also got stock items that are standard fare on his sight. I asked him what he would charge to put my "Logo" on a light jacket I'm fond of. We agreed on a price, and the deal was done.
I had occasion to wear that jacket recently, and almost immediately I got questions on it. What is it, where did I get it, and can I get one for my nephew, and other such comments. So, I got to thinking and have decided to create my brand based on this jacket. Another potential income stream is born.
I write this today because without what I've learned here in WA, I most likely would never have had this idea. Brand creation, much has been written about it. Many thanks to Kyle and Carson, and everyone here for continually enriching my life.
Getting ready for our little trip to the coast tomorrow. Can't wait till we get there. The header picture is of the harbor, and about 100 feet to the right of the camera frame is a wonderful little sea food place that serves the best ever fresh crab, cod and other delightful meals too many to list. It's always a highlight when we go, a little pricey, but worth it.
Greg
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Income streams do have a way of suddenly appearing. BUT only if you have your eyes out. Reminds me of the slogan I have on a t-shirt I got. It has the picture of a dog and around it, it says something like "Dogs speak but only to those who listen." Same here!
I like that one Rosana. Thanks for dropping in and sharing your thoughts, I appreciate it.
Greg
The more (income streams) the merrier. When we actually think about it there are many places we can promote our 'brand' locally, pay once and enjoy the publicity for who knows how long.
You have reminded me that I have a 'Part Two' to finish. Sigh.
Enjoy your trip, I love the smell of the sea.
Yup, the more the merrier. Salt air, fog, cool breeze, and who can forget the taste of catch of the day. Yum.
Greg
I'm not a meat eater or fish eater, but the warm, tingling feeling you describe does sound good. What comfort a favorite spot brings to mind when we contemplate going somewhere we haven't visited for a while. I wish you all the best walking down memory lane. Have a great visit.
Thanks Joss, you picked up on it. It is a warm tingly place for sure. Thanks for dropping in, I appreciate it.
Greg
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I missed this post when you wrote it Greg and I'm glad I just went to see if there was something new among your posts.
Having your own brand is a very good idea and another source of income is always good.
I'd love to see the jacket, I'm a curious girl :)
Been busy with painting and working behind the scenes so I always just pop in and out quickly.
No worries Lenka, I appreciate you taking the time to drop in. I'm working on logistics to start this little venture. Soon as I get them in order, I'll have some nice merch. The jacket, actually it's a hoodie, has been washed a few times since getting the logo on it and the logo has deteriorated. Seems heat transfer isn't the best idea. I'm looking at silk screening and learning a lot. I'll get a pic as soon as I can. Stay well my friend.
Greg