Branding

There is this quaint little coffee shop in my town. It's a small mom and pop business that is quite successful, been around for years now. The building is tiny. You drive up on the right, order your frappy lappy caramel mocha locha whatever, drive around and pick it up. They have a couple of small picnic benches out front should you decide to sit and enjoy your day.
I'm not into designer coffee's, but I do like to spend money in the few small businesses around town. That said, I would go there once in a while and spend a few bucks. I met a guy there, and we hit it off pretty quickly. As time went by, we met a couple of other guys, and soon we had a group.
A while back, talk of my website came up. One of the guys in the group has an online shop selling this or that, all of which he makes to order. He's also got stock items that are standard fare on his sight. I asked him what he would charge to put my "Logo" on a light jacket I'm fond of. We agreed on a price, and the deal was done.
I had occasion to wear that jacket recently, and almost immediately I got questions on it. What is it, where did I get it, and can I get one for my nephew, and other such comments. So, I got to thinking and have decided to create my brand based on this jacket. Another potential income stream is born.
I write this today because without what I've learned here in WA, I most likely would never have had this idea. Brand creation, much has been written about it. Many thanks to Kyle and Carson, and everyone here for continually enriching my life.
Getting ready for our little trip to the coast tomorrow. Can't wait till we get there. The header picture is of the harbor, and about 100 feet to the right of the camera frame is a wonderful little sea food place that serves the best ever fresh crab, cod and other delightful meals too many to list. It's always a highlight when we go, a little pricey, but worth it.
Greg