Hi Glenn, I believe there are many of us here who have or still are having the same issue finding a niche.

This is not a race so take your time and find something you are really interested in...

Perhaps if your interest is in healthcare equipment you could narrow it down to one or two most often used equipment and elaborate on them.....or focus on one ie., "wheelchair"

Include how to keep it in top performance with regular maintenance...and list everything about the use of wheelchairs including advising those who are aiding the patient with a wheelchair...to watch their speed of pushing the wheelchair...

Have you been in one?... YIKES! If someone in a hurry pushes you forward fast, it gets to be frightening!..

You feel subjected to a crash of accident!.....

or you can focus on "bath equipment for the disabled"....include "Bullet Points" of their uses, safety, etc...

and list agencies or stores that have them and sharing the different prices.....

I'm not an expert on this topic but I remember a training tip on niche ....and it pointed out focusing on a particular item in a generalized category....

Here's a tip....Review the Lesson on finding a Niche.... and slow down this time...and listen/watch it closely...it will spark an idea for you!.... It did for me!...... Good luck Glenn!

Hi. Choose something you're passionate about and know something about. This might not be your first niche so I would select something so you can get going with your website. I was just where you are and have discarded some of my first ideas...but I got started. Remember this, you are building a business but you want to enjoy doing it, too. All the best.