Content vs Design! Is bigger better?
I have been going through a load of our member's websites as an exercise to see what styles and designs are the most successful for rankings and traffic.
It would appear to me that in most cases, the more straight forward and simple looking websites are the ones that seem to be getting the better results.
This brings up some big questions:
- How does your theme affect user friendliness and page load speeds?
- Can this actually affect your rankings, traffic and CTR. If so, by how much?
- Should we be more concerned about our site design and layout or is content really the most important thing?
I have seen many members asking these questions so I would like to start a discussion here and get some feedback and opinions. My opinion is that simplicity but with relevant content is the key. Others will say that a big and bold design and layout can make all the difference.
What do you think?