LinkedIn Features Misused

byFrankT1

817 followers

8 years ago

LinkedIn Features Misused

LinkedIn has gone through many changes in the past couple of years. While it continues to be the definitive social network for professionals, LinkedIn has features that have made it more social and consequently more interactive.

Rich Media

LinkedIn Provides a powerful feature which is the ability to add rich media to your profile, such as video and PDF files. This feature is valuable in making your profile unique and more interesting. However many people overlook this LinkedIn Feature which further sells you and your services as the professional or they place some cutesy video that has no relevance to them and nothing to do with "What they can do for Me"

LinkedIn Mentions

This feature was rolled out with a bit of fanfare at the beginning of 2014 . This can be a powerful tool to strike up conversation in a more relaxed and casual manner with your LinkedIn contacts.

We all have contacts that we would like to know better, whether personally or professionally. Let's say for example, John from ABC Company just wrote an article, got promoted, had a birthday etc. etc., you can congratulate that contact or when i read a certain article relate dto your field I thought of you.This is a great way to get the conversation going .

Another very unique and valuable way to use The LinkedIn mention platform is providing value to your network. For example offer to connect contacts of yours with other contacts through your messages

Please feel free to utilize my contact message used to my contacts:

Hi Clifford,

Hope all is well.

We’ve been a connection for awhile, congratulations on your promotion.

I’m really making a concerted effort to get the most out of my time spent here on LinkedIn, as I’d like to build some solid relationships with the great contacts that I have in my network.

Please take a look at my profile and if there’s anyone that you’d like me to introduce you to, just let me know… I’m happy to do so. I look forward to getting to know you better.

All My Best Frank

Here is an expression we are all familiar with "pay it forward". When you put good out into the world it always comes back to you.

Memorable Headlines

Lastly, there seems to be a widely misused feature on LinkedIn. By default, LinkedIn will populate the headline with a job title, which is pretty useless and boring in most cases. Who cares what your title is, what can you do for ME ?

The headline can be customized and tailored to speak to the person viewing your profile. It should talk to the person and tell him or her what type of service or value you can provide.

Keywords related to your profession and what you have to offer should be included in your headline so that you Can be found by the right people you wish to connect

Take advantage of these Features and opportunities to tune up your LinkedIn activity