Help! They can't find my business!
Luigi and Giuseppe decided to open a pizza shop. Their friends told them they make the best pizza they have ever tasted. So, they put together a great menu, bought the best ingredients they could find, decorated the pizza shop perfectly and hired some awesome employees. They feel like there is no way they can fail. Luigi and Giuseppe are excited and can't wait to open the shop and start to make money. The grand opening comes and the only people to show up were some family and a couple of friends. No problem, tomorrow will be better. Tomorrow comes and still no customers. Doesn't everyone know that they make the best pizza? Well, the problem isn't the pizza...it is some of the best you can get. Is it due to poor service? No, remember they hired some really good employees. So, what is the problem? They have all of the ingredients for a successful business except for one. They chose to put their pizza shop in an abandoned warehouse on the outskirts of town down a dirt road with no street lights, no neighbors and no traffic going past their business. How do they expect to be successful without traffic?
Well, this is the same thing with a website. You can make it look great and sell a great product. But, if you can't get any traffic to your site, you won't be as successful as you want. Luigi and Giuseppe should have consulted with successful business people and found out how they did it. They would have learned that location is important in creating traffic for their business. They would have found out that marketing their pizza shop through ads and maybe coupon offers would bring customers to the shop. High visibility, improved marketing, and traffic creation along with their good product would go a long way to insuring their success.
Your website is just like the pizza shop on that desolate road. No one sees you. You have no traffic visiting you site. And, unless you incorporate a systematic process to increase traffic to your website, you will not make the money you hoped for. This is what Wealthy Affiliate does for us. It teaches us how to create a website, how to create quality content, how to optimize our site for the search engines, how to market our site through social media, how to monetize it so we can all do what we set out to do...MAKE MONEY! If we want to be successful at online marketing, we need to follow the training, become an active member of the WA community and ask for help when we need it. I was taught a long time ago that if you want to be successful, find someone who is successful and follow what they did. Kyle and Carson took the long route to become successful at online marketing. They made all of the mistakes and found out what works. All we need to do is follow the path they blazed for us.
Let's all become successful together! Good Luck!
Recent Comments
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Great post Frankie, thank you for sharing. This reminds me of a restaurant down the street from where I live. In the past 10 years it had at least 6 different owners. The last owner made the best food out of all the restaurants around the area, but I knew it wouldn't last because of the location. It sits on a corner of a busy street but by the time you notice it, its to late. So everyone just keeps driving past it. Traffic was there but bad location.
Hello Frankie, good analogy!