Use brand guidelines
Published on August 4, 2019
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Use brand guidelines
When setting up your website and social media accounts, make sure to use brand guidelines.
Yes, you heard that right : YOUR brand.
Now, what are those guidelines?
Simply put, it comes back to keeping up appearance in a smart and original way.
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To do so follow those basic rules:
- Be concistent . In posting, in reacting. Make sure to keep the trotting going at your pace
- Use one brand logo and favicon. If you have several niches. It comes down to one ©.
- Use specific Colors (check yours with brandcolors) . Keep it simple. Do not use more than five colors and make sure to have at least one outstanding color (color-hex) and use it to emphasize your text.
- Use favicons if your logo has texts and find a symbol with the same color patterns. And use them on social media or reduced profiles.
- Format the structure of your content. Use the same pattern when posting. Enhance the unity of your brand
- Be active and engage with your audience. Ask for likes, comments, shares. Likes improve your audience.
- Build up trust. Make sure your website loads fast and is up to date with relevant information and no broken links.
- Seek collaboration with others (without using them for your own interests)
- Set in place a call to action
- Thank your fans
And for those, still struggling with colors two tips for creative designs:
To your success!
Thank you for likes, comments and shares!

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