Marketing in 2026 by Neil Platel
Marketing in 2026 by Neil Platel
At the end of the year, I often watch videos by leading figures discussing the trends for the new year. Let me share one that truly resonated with me: Neil Patel’s video on marketing trends in 2026.
I watched a talk anchored in urgency and possibility... a voice urging us to wake up to the shifting currents of how people find, trust, and connect with brands and ideas online.
The speaker, rooted in years of watching patterns unfold, isn’t offering just tactics; he’s inviting us to notice a deeper rhythm: what used to work in marketing isn’t failing because of rejection, but because the world itself is moving under our feet.
There’s a quiet insistence in the talk that attention has become more fragmented and more alive outside old boundaries. People don’t “search” the way they used to; they seek across platforms and moments (in apps, videos, social streams, chats) and the old models of pulling them to a website feel quaint, even counter‑productive. The wisdom is not merely to adapt, but to witness real transformation happening in real time.
What lingers is a sense of both challenge and invitation: challenge because the structures that once served us are dissolving, and invitation because this shift compels us to rethink how we belong where people already are.
To show up inside the platforms, conversations, and contexts where discovery now happens. It’s not just about visibility; it’s about resonance, presence, and participation in a landscape that feels more conversational and less like a marketplace.

Reflections from the video for us to ponder
There’s a kind of humility in recognizing that traditional paths (funnels, click‑outs, old SEO) aren’t the main roads anymore; what matters now is being where your people are, deeply and natively.
The call to leverage tools like AI more strategically than mechanically is really a call to blend human judgment with technology, not surrender to it.
Underneath the practical trends lies a philosophical nudge: the future of connection isn’t about dominance. It’s about dialogue and authenticity in the spaces people choose to live their attention.
Yes, this blog was serious...
✨ Fleeky
Ps .: For those interested, this is the link to the video: https://youtu.be/hXPALnu3Y6I
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Recent Comments
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Thank you, Fleeky! I have listened to the first 15 minutes of the video. He makes great points, but there is a lot to take in. I need time to 'digest' what he is saying and to 'translate' it into how I can best use this information. Thanks for this serious blog.
Isabella
Thank you Isabella!
Yes, there’s a lot to take in… a lot indeed.
The shift is happening, and it’s causing a lot of old marketing views and needs to adapt.
As independent bloggers, we are less affected than businesses.
If you have time to view the changes, I’ve summarized them in a blog post under my profile.
Take care.
✨ Fleeky
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HI, Fleek.
Namaskarin/SSA, Thank you.
This one hit home because I have a Neil Patel reference on one of my websites.
I watched Neil Patel’s “Marketing in 2026” video with curiosity, not because I take his words as truth, but because I like to see how people frame the changes happening around us.
His points about search shifting, AI reshaping discovery, and authority becoming more important all make sense. They’re signals worth noticing.
But I don’t look at any of this as something to follow blindly. We’re in a time where AI gives each of us the ability to think, test, and build our own strategies.
I don’t need a marketing guru to tell me what’s happening — I can observe it myself.
Patel’s motivation is business, and that’s fine, but it means his incentives shape his message. The blog post responding to his video takes his ideas in a more poetic direction, focusing on presence, connection, and meaning. It’s a thoughtful interpretation, but again, it’s one perspective.
For me, the value isn’t in choosing one voice over another. It’s in stepping back and seeing the bigger picture.
Marketing is changing, yes — but the real shift is that we no longer have to rely on any single authority. We can evaluate, question, and build our own understanding.
That’s where I stand for now.
"I’ve always been someone who looks for sources of truth, not sources of hype. So when I watch someone like Neil Patel, I’m not just listening to what he says — I’m watching how he says it, why he says it, and what sits underneath the message."
Patel’s predictions are packaged with urgency: search is fragmenting, AI is reshaping discovery, authority matters more than keywords, and live content is becoming essential. These ideas aren’t wrong. They reflect real shifts happening across platforms. But they’re also broad strokes. They’re signals, not answers.
And that’s where my own thinking kicks in.
We live in a time where AI gives individuals the ability to form their own strategies.
I don’t need a marketing guru to tell me what’s changing — I can observe it, analyze it, and test it myself.
Tools exist now that let anyone build frameworks that used to require agencies. So the question becomes: why follow someone else’s strategy when I can build my own?
That’s not a criticism of Neil Patel.
It’s simply an acknowledgment of reality. His motivation is business.
He’s a marketer who markets marketing. His job is to stay visible, stay relevant, and stay authoritative. There’s nothing wrong with that — but it means his content is not neutral. It’s shaped by incentives.
Then there’s the blog post responding to his video. It takes Patel’s predictions and turns them into something more poetic — almost spiritual. It talks about resonance, presence, belonging, and connection. It’s a beautiful interpretation, but it’s not an analysis. It’s a reflection, not a critique.
Putting the video and the blog side by side, I see two different reactions to the same moment:
• One is practical and persuasive.
• The other is philosophical and expressive.
Both have value, but neither is truth.
The truth, for me, lies in stepping back and looking at the bigger picture. Marketing is changing — that much is obvious. But the deeper shift is not about platforms or algorithms. It’s about independence.
It’s about the ability to think for yourself, to question authority, to use tools like AI to build strategies that fit your own context instead of relying on someone else’s blueprint.
Neil Patel offers signals. The blog offers interpretation.
AI offers possibility.
And I offer myself the responsibility to evaluate all of it with objectivity.
I have more to say, later.
Paul from Canada.
Thank you, Fleek,
for sharing.
LOve you, Man.
Thank you, Paul, for the insightful contributions you made to the topic, the video, the blog post, and your personal perspective.
We can evaluate, question, and construct our own understanding… And that is indeed crucial.
The question is, how long will we remain independent?
✨ Fleeky
You are welcome, and as you always do, respond with a very good question.
"How long will we remain independent?"
I have some thoughts on this.
Do you want me to get back with my thoughts here?
@PMindra
Yes, If you want...
Busy day today, to end 364 busy days to put to bed while on 365.
"How long will we remain independent?"
is going to be an important perspective for me moving forward.
I will have something, and it will include some feedback from the "Stoics."
Let me leave it for a few days, do some shopping for missed ingredients, and start cooking.
By the way, I was a professional Chef for over 35 years.
https://theforensicaffiliate.com/about-paul/#Introduction
Happy New Year, Fleek.
Peace and love always to you and those you love.
May we all "Live long and prosper." -Spock, Star Trek.
Thank you, Paul.
365 and adding up to 1 😜
Take your time, no hurry.
Very hard question to answer...
Opinions and facts are not the same indeed.
YES for the cooking.
And yes... saw that long ago. 😻
Peaceful time for you and yours.
And cheers to that.
✨ Fleeky