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byFleeky

8.9K followers

3 months ago

The Six-Bottle Pack Strategy™ in Marketing

Why your next campaign should come in a six-pack...

When was the last time you opened just one bottle from a six-pack and stopped there? Exactly. Marketing works the same way. One ad, one post, or one email might get a sip of attention. But line up six in a row, each with a different flavor, and suddenly you’ve got a full-blown experience.

Welcome to the Six-Bottle Pack Strategy™ marketing framework disguised as happy hour.

Bottle 1: The Meme Lager >>> Light, Crisp, Shareable

Your opener. Quick laugh, easy to consume, instantly shareable.

• Example: A pizza brand posting: “The only love triangle you need in life " 😅
• Why it works: Memes lower the guard and open the door.

Bottle 2: The Story Ale >>> Warm, Relatable, Personal

Next, pour in a story. It could be your brand’s journey, a customer’s win, or even a behind-the-scenes mishap.

• Example: A startup founder sharing how their “failed prototype” turned into their flagship product.
• Why it works: Stories stick. Humans remember narratives, not bullet points.

Bottle 3: The Tutorial Stout >>> Rich, Practical, Nourishing

Time for substance. Teach your audience something useful in one sitting.

• Example: A coffee brand posting a 3-step guide to making café-quality cold brew at home.
• Why it works: People love actionable tips, and it builds authority without being pushy.
  

Bottle 4: The Silly IPA >>> Hoppy, Quirky, Unexpected

Throw in some puns, playful twists, or an oddball perspective.

• Example: A fitness app tweeting: “Our new update burns calories just by downloading. (Okay, not really, but try it anyway.)”
• Why it works: Humor disarms. It turns marketing into a conversation, not a monologue.

Bottle 5: The Engagement Sour >>> Tangy, Interactive, Memorable

Now it’s their turn. Ask, poll, challenge. Let the audience pour something back.

• Example: A fashion brand asking: “Would you rather give up pockets forever or zippers forever?”
• Why it works: Engagement = algorithms love you. Plus, it creates community vibes.

Bottle 6: The Final Call Lager >>> Cold, Clear, Converting

Every pack ends with the last bottle. This is your CTA. Don’t let it go flat.

• Example: A SaaS company ending a series with: “That’s our six-pack. Ready for your first sip? Sign up free today.”
• Why it works: After the laughs, stories, and tips, the CTA feels like a natural next step ... not a sales pitch.

Why Six Bottles Work

• Six is digestible. Not too little, not overwhelming.
• Each bottle has a different “flavor,” keeping your audience curious.
• The set creates rhythm: open, sip, repeat ... exactly what you want for content.

Final Sip

Marketing doesn’t have to be a one-note shot. Build your campaigns like a six-pack: a mix of light, strong, quirky, sour, and satisfying. By the time your audience gets to the last bottle, they’re not just thirsty for more. They’re ready to buy.

✨ Fleeky

PS
You can reduce to a 4-pack or extend to a 9-pack, even a 12-pack...
Timing also matters...

Others?

PS2
This is not about beer. Just an allegory.
And believe me... affiliate marketing is VERY addictive... be warned 😌