Is this what a review is supposed to look like?

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Posted this on my site yesterday. It has nothing to do with web marketing, websites, etc. I just wanted to know if people think it is a proper way of doing a review?

Thanks for any input.

Let me tell you a quick story about an experience I had a few years ago. The story is similar to what actually happened in most respects, but I’m working off memory so I’m calling this story a piece of fiction as a disclaimer. I had just started working for the ATF as an Inspector, barely on the job a few days, when another inspector took me as a trainee to visit a local firearms dealer. This was actually my very first inspection among many conducted over of the next 12 years.

When we got to the location, a private residence, the first thing I realized was that the FFL, an older gentleman, probably in his 70s had lived a very interesting life. His walls were coated with pictures, many of them taken by himself of exotic places, exotic military aircraft, firearms, etc. Turns out that among other things he was a writer and firearms industry consultant. He showed me some articles he had written for some prominent industry publications to show his bona fides I guess. He had in his possession, some one-of-a-kind firearms sent to him as prototypes for his evaluation that were never produced for the public. After talking with him, I realized that this man was actually the type of person that I assumed he was. The way he spoke and the knowledge he had about firearms and other things as well, lead me to conclude that his opinion about something, especially in the area of firearms, was to be respected.

What came next really convinced me. He had a can of Ballistol gun cleaner he was using on his firearms. He suddenly raised the can up to his mouth and sprayed it on his tongue. I thought the guy had lost his mind and so did the other person I was with, but he calmly explained that Ballistol ingredients would not hurt him, and for the most part won’t hurt anyone or damage anything at all. Now, I’m not a chemist, I don’t endorse doing what he did and actually recommend against it, but I thought, how interesting that a man of his knowledge, obvious intelligence and stature would do such a thing in front of strangers. He went on to explain that Ballistol used as a gun cleaning fluid was the best product of this type that exists on the planet bar none.

I’m not an expert on chemicals, or lubricants for that matter. But I have used Ballistol for guns and other items made of similar materials, etc., since that day. There is something about this lubricant I can’t explain. There’s something in the consistency of it, and the way it engages with the metal that is truly special. The small amount used for results better than larger amounts of other products is incredible. It’s the only lubricant I use for my firearms. I’m not a paid endorser, nor do I have any association with this company. I wrote this for the benefit of my readers and this website, period.

Try it and give me a review. It would be nice to know how other people feel about it.

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Recent Comments

5

This is a well written story that got my attention quickly. Although many reviews don't tell stories, if you can come up with one that grabs the reader's attention, then you are more likely to get him to read it through. That enables you to have more readable information that a buyer might be looking for. Boring means the viewer bounces off your page quickly.

Always remember that benefits out weigh features. Also, people will buy because of emotion but justify the decision to buy from logic. The emotions in your story were surprise and trust. It got your attention enough to believe what the gentleman was telling you. Then you trusted him enough to purchase it yourself. You justified your decision using the logic of the results.

As mentioned below, it is best to also have a picture of the product as well.

There is a session on the training I think it is level 3 that gives some good tips on writing a review and what to put in it. Check it out if you haven't already.

Cool. I will.

Although I'm no 'review expert' I don't really think there's a right or wrong way to write one. A review will explain a product, in the form of a written demonstration. Perhaps you've gone about it in a slightly different way, but 'your way' in this case was to relate a story around the product. That being said...usually a picture is included, so we know what to look for, or some other descriptive image. Either try to add that for this one, or consider it for other reviews you might want to write. Interesting story though.

Appreciated!

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