Complexity Is Your Enemy

byAlexEvans

11.9K followers

3 years ago

It is pretty interesting, and I am not sure if this is your experience; when things are not going so well, something will turn up out of the blue that will provide an opportunity or provide that missing piece of the puzzle. Thereby enabling us to make the changes we need to make to get back on track.

At times we can be so into things not working that we can miss it altogether and continue doing what we are doing and getting the same outcome; no results.

I was reminded of this quote from Richard Branson, an amazing guy in the news at the moment with his new venture that launched this week; it heralds the start of space tourism and will go down in history books as a moment in time.

" Complexity is your enemy. Any fool can make something complicated; it is hard to keep things simple."

There is a back story to his achievement; it is 17 years in the making; it is not something that happened overnight. I would imagine there would be highs and lows along the way. At this stage, it is coined as " only being the beginning." Which gives new meaning to "every day new."

I think if we can keep our vision in focus, we can achieve, and we can create the outcomes we are seeking.

Sometimes being too clever can be no good in anyone's lunch box, as I am reminded of once again. In the online world, we can rapidly overcomplicate things without realizing it. In the blogosphere, success is created one published piece of content at a time. It is always good to try new things and look at the different ways we can do something. If we are not getting the desired outcomes, we have to know when to pull back or change direction. That can be the phase that can trip up the most adventurous amongst us. Just sharing an "Alexism;"

Overthinking is the quickest way to cook your brain known to humankind.

With content creation, we are looking to provide solutions for people's problems; if you look at business in general, it is all about—creating solutions that create mutual benefits. If we follow on from that;

Business is simple; people make it hard.

It is something that we continually need to keep on reminding ourselves of. Things are constantly changing. We need to be the drivers of that change, not participating from the sidelines as there are pain points for audiences and customers; there are just as many for us as creators and online marketers.

We are not immune from pain points; it's what we do to create solutions that makes a huge difference. Sometimes it can be as hard as or easy as asking ourselves the hard questions. The answers may not impress at all, and be prepared for some; " what was I thinking moments" as I have discovered. The next step; thinking about the next move we make to implement change, then the key can be to follow through; that is where the good stuff starts happening.

I am finding that going back to and executing those basics well will always create some positive outcomes. There is so much information; we only need enough and implement what we know when it comes to knowledge. Getting the basics sorted so we do not have to think about them; they have become second nature; it is one of the best ways to stay on track.

It works for me.