What Hurdles Do You Have In Front of You Currently?

One of the first questions I ask all my new referrals who arrive at WA is "What hurdles have you had in the past that have stopped you in your tracks when you've tried to build an online business?".

This question applies to veterans as well.

What seemingly insurmountable obstacles do you have in front of you right now that you think you can't get past? Nine times out of ten, the obstacle can absolutely be defeated, but when we get in our own heads, they seem impossible to get past.

I remember people talking years back about the impossible task of ranking after Google had a regular algorithm shift, and even when veteran marketers who had been in that exact position before would say "You just have to keep plugging away, it'll come around", so many lost all faith and just stopped right in their tracks.

They ranted in their WA posts about how none of it was fair and then left it all behind like the world was over. Meanwhile, a couple years later there's a complete shift with the coming of AI and everything is changed. Again.

. These are the predictable shifts that happen very regularly. You just have to stick with it and adapt and persevere.

It's one of the things that makes WA such a solid training platform. It adapts and rolls with the punches instead of being stubborn and going against the grain.

Sometimes the hurdle is getting lost in a new shiny object like AI and suddenly not being able to function without it. (It's honestly kind of sad to see this one.) Because these are people who previously used words as a strength, and now they feel like they have to consult with AI first to get a simple thought out.

I love AI. I use it daily to do the heavy lifting with content creation. But any time I see obvious AI content or training here in a WA blog, I block it instantly. Tell me all day how you "molded" it and "trained" it and fed it all the prompts blah blah blah. If it's obvious AI output it's blocked. 👍🏼 (And tbh it's made the members area so much nicer.)

And that's another huge hurdle people have, Becoming dependent on tools instead of being the one in control of them.

Sometimes when people don't reach their goals they start thinking the system must be broken and try to reinvent the wheel.

What most need is to take a deep breath, pump the brakes, analyze what's not working, and attack it from a different angle.

So, what's your hurdle? 👇