Instagram Case Study, Episode 6: Captions and Intent

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15.5K followers

Welcome to Episode 6 of our Instagram case study!
Missed the last episode? I got you covered here.

It's been ONE WEEK with our brand new Instagram account (@WFYLofficial)! For just one week in it honestly feels like we've accomplished so much, right?

Day 7 @WFYLofficial
5 posts
23 followers
46 following

Today I cover:

  • Delivering solid value with your captions, and how to go about link placement
  • Placement of your hook, your CTA, and your engagement trigger
  • our third style aesthetic for our posts and how we'll keep these in a rotation for the immediate future

What about you?
How do you go about creating your captions? Do you include any CTAs inside them to direct to your main website? Do yo ask for engagement and try to trigger comments? What about your posting style? Do you have a singular style of posts? Do you rotate different aesthetics in that all follow your branding?

Tell me all about it in the comments below!

Dive into episode 7 here!

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26

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Recent Comments

26

I am still learning a lot from you! I enjoy your classes.

2

Keep it up! The learning never ends!

1

This week I've been busy restructuring the website: categories, menus, and internal linking. No IG or Pinterest, FB, or other social media platforms visited, not as yet. This video makes me think of IG more.

John

2

Just like with YouTube there's a whole massive part of your target audience on socials.. It's important to find them where they live 👍🏼

1

Yes, and with you by my side, I'll be reminded of this, not only posting articles but also finding audience. No point postin' when nobody is reading, right? Right. Keep sharing.

John

2

Ah, Eric. I was clicking on the picture and believed the video wasn't clicking, but no, I was...wrong! Got it. Thanks for the knowledge. Let me check my IG now. I hope you are reading between the lines. I rarely check it.

John

2

yeah I'm sorry for it being kind of confusing, I just hate how the player doesn't show the thumbnail correctly AND IT'S A GREAT THUMBNAIL! lol so I put it there, but maybe I'll move it down so it's less confusing 👍🏼

2

It's perfect, just trying to joke a bit. Love it!

John

1

You are really teaching and equipping us with great knowledge. Thank you for sharing.

2

It's actually a ton of fun, I'm glad you're enjoying it!

1

I always put it in practice what you teach.

2

Keep them coming, Eric.

Thanks for expounding on my question. Now, it makes sense.

I will be back on my publishing schedule tomorrow.

JD

3

Keep it up, JD!

2

👍👍👍

2

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