A 3 Question Check Before You Hit Publish

There's no more gaming an algorithm when it comes to building your site and building your content. It's all about surviving the Helpful Content filter. I suppose there's people out there trying to "game" that, too, but now with AI and the ability of Google to actually understand the intent of a full article, I don't know that there's a quicker way than to actually just be genuinely helpful.

Before you hit publish on your next post, ask yourself 3 questions to see just how helpful your content really is.

1. Does This Answer the "So What?" Factor?

Every post needs a reason for being written. If a reader finishes your article and says,"Soooo...what?" then you have some work to do.

Make sure with every piece of content that you have one specific problem you're solving. Are you showing them a quicker way to do something? Are you offering your own unique take on something that will help them understand something better?

If you don't immediately know the "win" they get out of reading your article, delete it. It was trash anyway.

2. Is This Information "Google-able" in 5 Seconds?

Technically just about everything is google-able in 5 seconds. But what I mean by this is if your article is just a generic post with only answers to questions, it needs some work.

You gotta add your own story to it. Think about any conversation you've had with someone interesting. When you ask a question, maybe they answer it, maybe they tell you they've felt the same way, maybe they tell you a story about something and even without the answer you're totally intrigued.

Now imagine if that person you asked a question to just answered and stopped. Don't be the guy who answers and stops. Answer with personal experience, examples, and advice.

3. Would I Read This on a Mobile Phone?

This is the a less obvious checklist question. But think about it, if you open your draft on your phone and see a wall of text, you're bouncing. You gotta remember to make your content scannable, and not just on the big screen, but on the small screen. Especially on the small screen.

What you think are short paragraphs on your huge monitor take up way more real estate on a smart phone. Make sure your reader has the same high quality user experience on mobile that they do on desktop or they'll never finish your helpful article.

Now it's your turn.
Go to your last several posts and run them through this checklist.

How'd they do? If you can answer "yes," "no", and "yes" then you're being helpful and you’re building authority. If you answers are "no," "yes," and "no", then don't ever talk to me again cuz you make me sick.

😎👍🏼

See how I made what could have been a totally boring subject kinda interesting? AI's not good at this kind of stuff. You are.

Keep up the good work.
YOU GOT THIS!