Google rankings dropped drastically overnight. Why?

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So I was on Jaaxy checking my keyword rankings and literally overnight, they have dropped from pages 3 or 4, all the down to 13/14, or even not found at ALL in the first 20 pages. Is there a reason this has happened so suddenly? What can I do to stop this happening again?

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I feel while we try to rank our keywords for SEO, we must not be too concerned about it. Instead, focus more on the development of the website because it is all about people visiting your website reading great content that is more important.

This could purely be a Google Dance what happens from time to time. You will likely see this happen in the early stages of your website as your website rankings bounce "to and fro" very quickly and erratically. Through time though, they become much more sticky and hold their rankings much better.

Thanks for reassuring me, Kyle! I definitely started to panic, thinking I'd actively done something detrimental without knowing. I guess I should focus more on building out my site than about rankings...although it is too tempting not to have a sneaky peak!

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