Copyright © July 31, 2017, by David Lumsden. All rights reserved.
You have read my blogs about Mindset, Secret Formula, From A Dream to A Reality, and other articles and at the end of Jay’s webinar last Friday, I argued in defense of site content writing by yourself rather than using someone else to write for you. The work of writing is a valuable learned skill. WA has two excellent programs, Site Content to help you develop your personal identity as a writer, a worthwhile ability as an online entrepreneur.
If you are developing a money-making website, then I want to share with you three principles of writing site content that sell your product or service, that I have learned.
- Think not of your site as being an advertisement for your product or service.
- You stop your readers from going somewhere else.
- Earn their name and email address
People are used to having their good movies on TV interrupted by ads, and do not appreciate it. Do You? So when they land on your site, they do not want to see another ad. They have conditioned themselves to tune out.
However, many online business people go to extents to make their sites look like ads. Do not go there. You want to catch your reader’s attention and keep them fixed. They are looking for solid information, that feels editorial. Passion is not hype. People go on the internet to find information. Is it any wonder that the web is referred to as the Information Superhighway? Provide good information, not ‘marketese’ or sales pitch.
For example, here is a site headline: ‘Melt Away Cancer from Your Body.’ See how that headline, not an ad, tends to glue you to the site, and you want to know more.
Engage your prospects if you want them to buy your product or service.
Online business people spend much time and or money endeavoring to get Traffic.That will not mean anything, if you do not write compelling content, that stops them, and gets them to do what you want them to do, when they get to your site. Generally, your visitors have very short spans of attention. You inject, emotion, drama, and credibility. Write as I said, in an Editorial Style. Like you are writing a news item.
You must have a direct response for your website to succeed. Your desired response on the first page is to get someone to act and that is to give you their information that you need by giving a free gift, such as a free Report In your fist page you have a pretty background and a comments box, with space for title name and email or you have a Contact box that shows the required action for visitors to receive the free report.Here is what designers call an opt-in offer. You might have an action title for the box which motivates them to give you their email address.
Send me my free report now.
You have your front-page, 30-second attention grabber and required action done. Mission accomplished.