Why Does a Post Suddenly "Take Off"?
It's a nice, pleasant shock occasionally to see a post you prepared years ago suddenly "take off" in rankings and performance. This one - "Oven Roast Beef - The Slow Roast Method" has gone from a few hundred impressions to over 2000 within the past week. "WTH?" I wondered, so I started poking around. It seems someone in Britain decided my recipe was the bomb, so they cross-posted it on a popular site, and it's taken off from there.
That's the nice thing about a baking website - the recipes themselves really never die, but the interest in them can change on a dime. Holidays see a spike in cookies and cakes and desserts. Winter versus summer searches are wildly different. If an ingredient gets cheaper or more expensive, people start searching for ways to use it.
I keep an eye on my traffic and update any posts that are showing activity - making sure the ads are displaying properly, updating any sidebars, updating any links to products I want to promote. It keeps me busy.
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Recent Comments
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Good morning Don,
It's funny how posts and videos can take off, sometimes, I don't think any of us ever quite know why! But it's great when it happens! I think that's the importance of posting regularly, sometimes we can have a video or post that does really well. The more we post, the better the chances are, providing we are producing valuable content.
Have a great day and all the best.
Roy
Nice work, and this is the case with content whether it is a youtube video, a post on your website, or a social media thread. When you are authentic, you offer value, and you engage and captivate your audience this will happen and start to happen a higher rate.
You have a formula here that can likely be replicated across other (similar) style videos. Nice work Don!
It can and does happen, especially these days in the age of User Search Intent. Could have been something specific that triggered rich results. Either way, you have a winner and should be proud of your accomplishment!
Michael
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Hi Don!
This is great to hear that your post has taken off! It goes to show that anything can happen when you least expect it. Thanks for sharing!
Wishing you the vey best!
Kind regard,
Nichola