Why Does a Post Suddenly "Take Off"?
Published on August 17, 2025
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It's a nice, pleasant shock occasionally to see a post you prepared years ago suddenly "take off" in rankings and performance. This one - "Oven Roast Beef - The Slow Roast Method" has gone from a few hundred impressions to over 2000 within the past week. "WTH?" I wondered, so I started poking around. It seems someone in Britain decided my recipe was the bomb, so they cross-posted it on a popular site, and it's taken off from there.
That's the nice thing about a baking website - the recipes themselves really never die, but the interest in them can change on a dime. Holidays see a spike in cookies and cakes and desserts. Winter versus summer searches are wildly different. If an ingredient gets cheaper or more expensive, people start searching for ways to use it.
I keep an eye on my traffic and update any posts that are showing activity - making sure the ads are displaying properly, updating any sidebars, updating any links to products I want to promote. It keeps me busy.
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