Expanding my Site

Paying attention to how the world changes and making adjustments to your business is very important - and a lot of times it can show up in your own life.

I turned 65 this past January, and my partner and I are slowing down a bit. Many of our friends have moved away; the homeless shelter I used to bake for has taken on new management and didn't need me anymore; and frankly, we just don't eat as much as we used to. But we still like a treat now and then.

So I decided to create a new menu subset called "SmallBakes." I'm taking a lot of my recipes and cutting them down to smaller portions. It's led to a lot of new recommendations for my readers - smaller pan sets, smaller presentation plates, storage containers, etc. It's a whole new world of stuff to communicate, and it's kinda fun.

I've already been creating recipes for high-altitude (since I live in Denver, and also have a mountain home at about 9,000 ft.) But I wanted to create a truly distinct identity for this segment - hence the new logo.

We will see how it goes. But with so much of the population aging as I am, I'm thinking there is a demand for this information.