Why every marketer should befriend G+

Last Update: April 08, 2014


Google Plus is now 2 years old. Some of you probably befriended it when it was just a toddler, but it has yet to be everyone's social and/or marketing friend.


G+ might not be the popular offspring Google was hoping it to be, but it has nonetheless done it's proof. A recent survey research (60,000 people) shows that it has more friends visiting than LinkedIn, Pinterest and Instagram. In the US, it has as many friends as Twitter does.

In no way a rival to Facebook, 72% of people visit Facebook monthly / 22% of people visit G+ monthly, researchers insist every marketer should use Google Plus. Here are more reasons why:

The report shows that the top brands studied for the research have 90% as many friends for their BFF G+ as their Twitter buddies.

Actually, G+ is a great friend to these brands as it brings in more than YouTube, Pinterest and Instagram combined.

Also, the brands' friends engage more with the Google Plus brand posts than they do on Twitter.


Although it has recently been referred to as a loner by a New York Times article, most marketers suggest brands to make G+ one of their besties as it does affect search positions.

So go on, don't be shy! Introduce yourself and your business to the friendly Google Plus.

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softwind Premium
Hi Genevieve! Thank you for the information. Always nice to here about others' opionions on G+.
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DNTL Premium
Thanks for your comment! I see you have an account, I hope it has played a positive role for you.
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Trialynn Premium
I have, with the help of WA! It has been great. I had a person look to SEO my site and he was very pleased that I had just over 600 G Plus contacts.
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DNTL Premium
Excellent! G+ did you well. There is a training from Kyle in course 4. We should undoubtedly apply it to our businesses.
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Bill67 Premium
Thanks for sharing--Good information
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DNTL Premium
My pleasure, thanks for the read!
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markvsc Premium
Good report. Thanks for sharing. G+ is a different animal than Facebook but a very important part of the mix for every marketer.
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DNTL Premium
Thank you! Exactly. It may not be the most powerful, yet it shouldn't be underestimated.
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bap0304 Premium
Great information, thanks for looking this up and doing the research.
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DNTL Premium
Thanks! There's been a few questions on WA about the utility of G+. When I came upon this research, I thought it could be an eye opener for some who were still unsure about joining, especially for business.
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