This is a long piece I've downloaded. It has a ton of info which is absolutely 100% relevant to everybody here at WA. Enjoy! https://copyhackers.com/2016/05/how-to-support-copy-with-images/

As marketers, we are predominantly interested in the written word. Yes, we augment our text with diagrams but our principle means of communication remains writing.When we jot down a few ideas or rough notes, we are setting down our thoughts purely for ourselves. Then we tidy up our prose to make it suitable for our audience. It doesn't matter what our niche is, we want to appeal to as broad a spectrum of potential customers as possible, whilst still retaining our air of authority as an expert i

I've noticed that a lot of people seem to be falling into the trap of thinking that the main purpose of marketing is to make a lot of money. It isn't. Making money is a nice bonus and obviously we'd all love to do it but the primary focus of building a website, campaigns, building mailing lists and so on should be to build relationships with people who share your interests.Once you've established a rapport, by showing that you are knowledgeable about your shared passion, then you build a relati